About me

About me

Product Designer and Mentor

ABOUT ME

<h2>ABOUT ME</h2>

I’m Rafael Guimarães Oliveira, a Designer with 13+ years of experience, including the last 6 years focused on digital products and B2B SaaS as a Product Designer. I have worked with global markets across 9 countries, designing scalable, high-impact experiences that drive real business results.

I believe design is more than aesthetics—it’s about solving real problems and creating measurable value. My goal is to combine strategy, research, and user-centered design to build solutions that not only work but truly engage users and enhance key business metrics.

Let's talk Download my CV

Product Strategy

Aligning user needs with business goals to drive scalable, high-impact solutions and long-term product success.

End-to-End Design

Leading the full design lifecycle—from research to execution—to craft seamless, data-driven user experiences.

Design Systems

Building and evolving scalable, consistent, and accessible design frameworks that enhance efficiency across teams.

Leadership & Impact

Mentoring designers, fostering collaboration, and shaping product strategy to drive innovation, efficiency, and growth.

COMPANIES

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RECOGNIZED BY EXPERTS
"Rafael’s dedication, strong design process, and proactive mindset consistently led to exceptional results. A top-tier designer."
Allan CardozoDesign Manager, Delivery Hero
Allan Cardozo
"I brought Rafa to Rappi for his strong work ethic and ability to turn complex challenges into impactful design solutions."
Luis AlegriaFounder & CEO, Storytime
Luis Alegria
"Rafa led a major revamp of restaurant onboarding, pushing the team toward first-principles thinking and delivering real impact."
Nima ZahediProduct Director, Monzo
Nima Zahedi
"Rafa’s user-centered approach, adaptability, and high-quality solutions made him an invaluable asset to the team."
Diego VillarroelHead of Design, Rappi
Diego Villarroel
"Rafael's designs significantly improved usability and boosted conversion rates, aligning perfectly with business goals."
German SoteloEng. Manager, Rappi
German Sotelo
"Rafa kept a complex project on track despite shifting deadlines, showing resilience and delivering outstanding results."
Santiago MartinezProduct Manager, Rappi
Santiago Martinez
"From the moment I interviewed Rafa, I knew he had incredible potential. Seeing his growth and contributions over time has been inspiring."
Carolina LedesmaDesign Manager, CVC Corp
Carolina Ledesma
"Rafael played a key role in redesigning the Merchants Onboarding process, simplifying the flow and improving the user experience."
Daniel IsaelProduct Manager, Scopely
Daniel Isael
"Rafael is not only an exceptional designer but also a fantastic teammate—proactive, detail-oriented, and always raising the bar."
Paula LenisDesign Lead, Rappi
Paula Lenis

EXPERIENCE

With 12+ years in design and 6+ in Product Design, I’ve worked across e-commerce, travel, and B2B platforms, shaping user experiences that drive business growth. I specialize in UX strategy, end-to-end design, and scalable design systems. At Rappi, I improved B2B onboarding, increasing conversion by 53.4% and registration by 93.3%, while optimizing workflows for 35% efficiency gains. My approach combines data-driven decision-making, stakeholder collaboration, and intuitive design to create impactful, scalable solutions.

RAPPI • 2022 - Present
Senior Product Designer
CVC • 2020 - 2022
Product Designer
CVC CORP • 2018 - 2020
UX / UI Designer
AGENCIES • PAST - 2018
UX / UI / Web Designer

EDUCATION

I built my Digital Design & UX expertise at some of Brazil’s top universities. After a technical high school in design, I specialized in web, multimedia, and 3D. I later earned a Digital Design degree, focusing on UI/UX and front-end development, and a postgraduate degree in UX & Design, refining my skills in strategy, research, and scalable systems. This strong academic foundation shapes my ability to create impactful experiences.

PROFESSIONAL DIPLOMA • 2020 • UX UNICÓRNIO
Digital Design and Applied Arts
PROFESSIONAL DIPLOMA • 2020 • UX UNICÓRNIO
Master-Level Product Design
POST-GRADUATION • 2019 • BELAS ARTES
Digital Design for New Nedia
PROFESSIONAL CERTIFICATION • 2014 • S.A.G.A.
Adobe & Autodesk Design

Hard Skills

UI & Prototyping

Figma, Photoshop, Illustrator – Designing scalable UI, prototyping, and refining visuals with strong brand consistency.

Research & Data

Maze, Hotjar, G.A., Mixpanel – Conducting usability testing, heatmaps, funnel analysis, and behavioral tracking to drive data-informed decisions.

Roadmap & Details

Jira, Notion – Managing roadmaps, prioritizing design tasks, and aligning teams with structured workflows and documentation.

Motion & Interaction

After Effects, Rive – Creating microinteractions, UI animations, and motion design to enhance usability and engagement.

LANGUAGE SKILLS

  • Portuguese
    Native
  • Spanish
    Professional B2 - C1
  • English
    Professional B2 - C1

Interested in working together?

Let’s connect on LinkedIn!