About me

About me

12 years looking for the Best Solution for users and business

ABOUT ME

<h2>ABOUT ME</h2>

I bring over a decade of experience as a Product Designer, with a particular focus on strategic planning, usability, UX, and UI design. My expertise spans 12 years in the design field, with the last 6 years honing my skills in product design. Throughout my career, I've consistently delivered value across diverse sales markets.

Fluent in Portuguese, English, and Spanish, I've had the privilege of working for global companies for the past 6 years, gaining valuable international exposure.

My journey commenced in 2012, where I navigated between freelance work and internal roles in companies deeply committed to enhancing user experiences. Joining an international company in 2019 opened my eyes to the broader impact of design.

What sets my approach apart is my unwavering commitment to quality. While many companies prioritize speed and quantity of features, I believe in the importance of thorough product care. Rushing solutions often leads to issues like reliance on MVPs and increased support needs. Instead, I advocate for solutions that effectively address user needs and problems, delivered through an easy-to-use, fast, and desirable experience. Aligning this approach with company goals ensures profitability, while ongoing product care and support are essential for long-term success.

Let's collaborate and craft something truly exceptional together.

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EXPERTISE

UX Strategy

Crafting UX strategies with clear plans, goals, and vision. Expertise in roadmaps and prioritization process, resource allocation, and team coordination. Driving towards user experience objectives throughout the project lifecycle.

 

UX Design

Creates intuitive user experiences by understanding user needs and behaviors. Proficient in wireframing, prototyping, and user testing for iterative design improvements. Translates complex requirements into user-friendly interfaces for optimal engagement.

 

UI Design

Designs visually appealing interfaces aligned with brand identity and user expectations. Utilizes design principles and industry-standard tools for high-fidelity mockups and prototypes. Focuses on aesthetics, usability, and functionality to enhance user satisfaction.

 

UX Research

Conducts comprehensive user research to gather insights and inform design decisions. Skilled in various research methods such as interviews, surveys, and usability testing. Synthesizes findings to identify improvements and shape design strategies.

 

Mobile APP

Specializes in crafting user-centric mobile app interfaces with attention to detail. Utilizes industry-leading tools to ensure pixel-perfect design. Focuses on enhancing usability and visual appeal for optimal user experience.

 

EXPERIENCE

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EXPERIENCE
2022 - Present
<H2>EXPERIENCE</H2>
Product Designer Senior

I drive B2B innovation at Rappi, optimizing restaurant onboarding with a 30% project milestone in Self-onboarding and streamlining processes in RappiAliados. Spearheading the Design Library initiative, I ensure design consistency, fostering collaboration during the transition to a new system.

2020 - 2022
<H2>EXPERIENCE</H2>
Product Designer

Pioneering the Points Program launch for exclusive user benefits, I orchestrated its execution seamlessly. As a Design System Visionary, I transformed an outdated system into a streamlined structure, facilitating efficient collaboration. Specializing in mobile app enhancement, I transitioned platforms for improved metrics and a more user-centric approach. Simultaneously, I led an initiative for a Design Library, ensuring consistency during a system transition.

2018 - 2020
<H2>EXPERIENCE</H2>
Web / Product Designer

As a web and product designer for multiple travel brands, I lead design efforts within the internal communication department. Crafting strategies for both internal and external audiences, I create cohesive digital experiences that align with each brand's identity. From user interfaces to product features, I enhance the brand's digital presence and foster meaningful connections.

PAST - 2018
Web / Product Designer

In diverse companies and agencies, I've served as a web/product designer for e-commerce ventures spanning decoration, makeup, and travel. My primary focus lies in optimizing user experiences through integrated strategies, encompassing marketing, e-commerce development, social media, and branding.

EDUCATION
2022
UI Boost - Brazil

Having completed a specialized course for aspiring product designers, I've delved into the essentials of UI design. Through mastering foundational principles and key skills, I've learned to craft compelling, user-friendly interfaces. From honing design basics to navigating industry tools, I've gained the expertise to create seamless user experiences. My journey has elevated my design skills, empowering me to shape digital experiences with confidence as a proficient product designer.

2020
UX/UI Course - Brazil

Embarking on the UX Unicornio course in Brazil, I dived into a six-month journey. Exploring product design with a focus on UX/UI, strategy, research, and writing. Through hands-on projects and real-world case studies, I delved into user-centric methodologies. I honed my skills in crafting visually captivating interfaces aligned with strategic objectives and user expectations. I gained expertise to tackle modern design challenges and shape future digital experiences.

2017 - 2019
Design Postgraduate - Brazil

At Belas Artes University in Brazil, I pursued a dynamic three-year postgraduate program in digital design, with a focus on product design. Through immersive coursework and hands-on projects, I developed expertise in UX/UI design, strategy, research, and writing. This experience equipped me to craft visually captivating interfaces aligned with strategic objectives and user expectations, empowering me to tackle modern design challenges and shape future digital experiences.

2011 - 2014
Bachelor's in Design - Brazil

During my time at Anhembi Morumbi University, I delved into digital design, mastering UX/UI, interaction design, and prototyping. Through hands-on projects and internships, I gained real-world experience and honed my skills. Now, equipped with a comprehensive skill set, I'm ready to excel in digital design's ever-evolving landscape.

Strategic Thinking

I set and communicate a clear product vision, guiding the team towards goals through collaborative efforts. I lead innovation initiatives and develop comprehensive roadmaps to navigate product development effectively.

Problem-Solving

I employ creative ideation, user-centric principles, and rigorous iteration to deliver exceptional user experiences. By challenging assumptions and embracing risk-taking, I drive innovation and differentiation in our products.

Empowering

I empower team members through guidance, feedback, and autonomy, fostering a culture of continuous learning and growth. By supporting career development and providing recognition, I ensure that individuals thrive in their roles.

Thought Leadership

I contribute insights through various channels, fostering connections and inspiring fellow designers. Through mentoring and advocacy, I champion design excellence and drive positive change in the industry.

TOOLS SKILL

  • Figjam
    100%
  • Figma
    100%
  • Illustrator & Photoshop
    100%
  • Maze
    95%
  • Jira
    90%
  • Hotjar
    80%
  • After Effects
    80%
  • Rive
    70%

USER EXPERIENCE

  • Design Thinking
    90%
  • User-Centered Design
    90%
  • Wireframing and Prototyping
    90%
  • User Research
    90%
  • Usability Principles
    90%
  • User Journey Mapping
    90%
  • Accessibility
    90%
  • User Flows
    90%
  • Interaction Design
    90%
  • Usability Testing
    90%
  • Responsive Design
    90%
  • Prototyping Tools
    90%

USER INTERFACE

  • Visual Design Principles
    90%
  • Grid Systems
    90%
  • Typography
    90%
  • Color Theory
    90%
  • Iconography
    90%
  • UI Patterns
    90%
  • Design Systems
    90%
  • Brand Consistency
    90%
  • Motion Design
    90%

LANGUAGE SKILLS

  • Portuguese
    100%
  • Spanish
    90%
  • English
    85%
  • Italian
    5%