I design products
that move the needle.
Profile
Rafael Guimarães
AI-First Product Design Lead
Currently
Designing URPI PRO, a B2B credit platform for MiBanco — previously Rappi and CVC Corp.
Track record
Impact
Skills
The work
Complex systems.Clear experiences.
I lead design for fintech, travel, and growth products — turning architectural decisions into outcomes that ship and scale.
Years in digital design
Years in product design
Years in global teams
Countries served
Design at scale
Where strategymeets the craft.
Selected work · 01 — CVC Corp · Flight Booking
Brazil's largest travel company. 30M customers. A flight booking app stuck at 2 stars — rebuilt from the architecture up.
Featured Case Study
From 2 stars to
4.6 on stores.
Featured Case Study
CVC — Flights Redesign
Selected work
Case studies.
Restaurants Onboarding
Merchant onboarding and fintech product design for one of LATAM's largest super-apps.
Creating Design Systems
Bootstrapping a system from nothing at Rappi, and building CVC's native mobile layer.
Implementing Process
Rebuilt a fractured design practice at a LATAM bank — process, roadmap, ceremonies, AI.
Your GPS to Canada
A self-initiated 0→1 product — designed and built solo — guiding a couple through every step of Canadian immigration.
The process
Strategy. Research.Pixels that ship.
Every decision tied to an outcome. Every screen tested before it shipped. Every team aligned on the same north star.
Open to opportunities
Let's build somethingworth shipping.
Open to Product Design Lead roles in fintech and B2B — remote or relocation, worldwide.