Protected: Usability Improve B2B, Onboarding & Activation, Research & Data-Driven

B2B, Onboarding & Activation, Research & Data-Driven

Protected: Usability Improve

INTRODUCTION

Role

Role: Sr. Product Designer
Company: Rappi
Team: B2B • Merchants Onboarding
Country: Global (9 Countries)

Challenge

High conversion drop-offs in the menu setup and document upload steps due to fragmented experiences, technical inefficiencies, and unclear instructions, delaying merchant activation.

Solution

Led discovery research, defined a new roadmap, and redesigned the onboarding journey by improving document validation, optimizing menu setup, and addressing technical issues, creating a seamless experience.

Impact

E2E Conversion: Increased by 53.4%.
Verified Leads: Increased by 135.4%.
Catalog Completion: Improved by 11.5%.

DISCOVERY

Map problems

I conducted thorough product testing, meticulously mapping each screen to identify issues. I tested both mobile and desktop versions in Spanish and Portuguese for the company’s main markets: Colombia, Mexico, and Brazil.

Impact Level
Workshop

After that, I ran a workshop with the Product Manager to categorize issues into three tiers—low, medium, and high impact—based on user difficulty and experience disruptions. This helped prioritize the most critical usability improvements.

144

Issues to
improve

LOW IMPACT 30%
MEDIUM IMPACT 34%
HIGH IMPACT 37%

Key Issues

Complex
menu setup

Issue: No guidance, bad usability, to much information
Impact: High abandonment rate at this step.

Documents
upload issues

Issue: Almost no extensions or file sizes accepted
Impact: High conversion loss at this step.

Bad usability
on navigation E2E

Issue: Duplicated buttons, positioned at the top, others.
Impact: High conv. loss, much time spent on steps.

High quantity
of information

Issue: High cognitive load, much scroll on mobile
Impact: Increase the number of days for finish the process

WHERE

In High
Impact

55 ISSUES

33 TECHNICAL ISSUES

60% FROM HIGH IMPACT

22 DESIGN ISSUES

40% FROM HIGH IMPACT

DEFINITION

After the discovery phase, I identified an opportunity to deliver value much faster than the initial plan. Before I joined, the team intended to start with a full redesign. However, my research revealed that solving key issues first would have a more immediate impact, addressing critical problems before committing to a full overhaul. I presented this approach to the PM and stakeholders, emphasizing the importance of understanding and fixing the real pain points first. The strategy was well received and adopted.

Prioritization

So I conducted a workshop with the Product and Tech teams, during which we began creating an Impact vs Effort Matrix to prioritize the primary issues and outline our roadmap.

Initially, our focus was on tackling high-impact problems, given the sheer quantity of issues we identified: 144.

New Roadmap

The PM and I defined a new roadmap with three releases:

Pack 1: Bug fixes, focusing on menu and documentation.
Pack 2 & 3: Discovery and redesign to enhance the end-to-end experience.

Package 1

Fix bug issues
Steps: Menu + DOCs

Package 2

Discovery + Redesign
Steps: E2E Experience

Package 3

Redesign only

Steps: E2E Experience

PACK 1

SOLUTION

In the first release, our main focus was on improving the menu experience, which had the most friction. I simplified navigation, removed blockers, and ensured the stepper was always visible so users knew where they were. We also made small improvements to the documentation and tackled technical bugs that didn’t require major design changes. With 50% of users on mobile, we prioritized mobile usability, streamlined key flows, and aligned the experience with market standards.

User flow and Design Critique

I analyzed the existing flow, which was overly complex, lengthy, and lacked structure, to find a simpler, more intuitive solution. Before finalizing corrections, I brought this to a Design Critique, where the team collaborated to refine and select the most efficient flow.

MVP SOLUTION

Desktop version

I focused on usability improvements—reducing visual clutter, compacting excess information into support buttons, and refining the side stepper to clearly show each step. I also simplified the menu by removing unnecessary icons and confusing details, making the experience more intuitive.

Mobile version

With over 50% of users on mobile, I focused on simplifying the experience and removing unnecessary information. The new design reduces clutter, merges steps into a single guided flow, and reveals only what’s needed. Users can now navigate, edit, and submit their catalog with ease—without backtracking or facing overwhelming content on smaller screens.

Prototype

I developed a prototype to validate the final solution with users, focusing on the most challenging part of the flow—creating a product with toppings. We refined this step to enhance user understanding. After completing this process, users needed to submit the menu for approval. The GIF on the side demonstrates the steps in action.

USABILITY TEST

To ensure the effectiveness of our enhancements, we conducted a comprehensive usability test involving Brazilian and Spanish-speaking restaurants. We engaged with 5 users from Brazil, Colombia, and Mexico to gauge the performance of our redesigned manual menu experience in each respective country.

Through this testing phase, we identified several areas for improvement, such as refining the grouping of complements and rebranding “toppings” to “complements,” among other critical points.

RESULTS

Delivering Pack 1, we exceeded menu conversion targets and neared our end-to-end goal. While the project evolved into new initiatives, it stands as a key reference, showcasing my process and impact in solving complex challenges.

PACK 2 & 3

DISCOVERY

Before redesigning Pack 2 and 3, I conducted a discovery phase to identify key pain points restaurants faced and gather insights from internal teams. To align on challenges and validate our hypotheses, I organized a workshop with cross-functional teams. This helped us refine our understanding before moving forward with user validation.

Internal Workshop

Before talking to users, I gathered existing knowledge from internal teams who had been dealing with these challenges firsthand. I organized a workshop with key stakeholders to validate hypotheses, align on pain points, and uncover half of the challenges before moving to user validation.

User Interview

I recruited 10 restaurants from key countries, selecting businesses with different outcomes—successful, recently onboarded, and struggling with sales—to compare their experiences and identify onboarding challenges. This qualitative research helped uncover key insights, and I provided participants with prizes for their restaurants as a thank-you.

Opportunities

Create a
guided process

Issue: Users get lost about what path is better for them

Impact: Reduce E2E conversion, mainly on menu.

Simplify
instructions

Issue: Many instructions, much info, users didn’t look

Impact: Lack of information on what is relevant to users

Create error feedbacks

Issue: On errors, users have no detail or how to solve it

Impact: High conv. loss on specific steps like DOCs.

Instruction
for all steps

Issue: Some steps literally have no information

Impact: Some users get lost on basic steps: bank account

DEFINITION

Based on both the first and this discovery, I used all insights to redesign this final experience. The initial discovery focused on technical and usability issues — especially everything we couldn’t fix during the MVP. These were mostly low to mid-complexity problems. Later, we ran internal workshops and user interviews to dive deeper into pains and expectations. By combining all this, we were able to address both packages 2 and 3 more efficiently and strategically during the redesign process.

Package 2

We replaced the rigid, linear onboarding with a flexible flow where users could fill in the information they had—like catalog, hours, or logo—in any order. They could save progress and return later, adapting the process to their reality. Sign-up and setup were separated, and a tutorial video was added to guide users.

Package 3

We redesigned the sign-up to be faster, mobile-friendly, and focused on collecting only essential info all users had. This reduced cognitive load and allowed us to generate high-quality leads in just minutes. The landing page and onboarding flow were simplified to help users start selling more quickly and confidently.

SOLUTION

For the redesign, I focused on solving user pain points and meeting business goals. We simplified the process with a more valuable sign-up—going beyond basic contact info—and allowed users to complete onboarding in their own order, with the option to save and finish later.

To guide users after onboarding, we introduced a clear intro explaining what platforms they’ll use, in what order, and for what purpose—since one setup often depends on another.

The before-and-after comparisons below were captured on different resolutions—so while there’s a visible size difference, the focus is on the visual structure and feature improvements, not resolution.

DESKTOP VERSION

Landing page

I redesigned the onboarding landing page by focusing only on what truly matters to new users. Instead of overwhelming them with 60+ unnecessary pages about Rappi, I implemented a clean and effective UI that highlights the essential information to drive conversion.

Sign up: leads

The original sign-up was disconnected and inconsistent in UI. I unified the design with a simple, mobile-friendly phased flow that captures more relevant data—beyond just name, email, and country—helping generate higher-quality leads.

Sign up: restaurant

This step had a messy layout—too much information at once, poor grid structure, tiny inputs for long answers, and oversized fields for short ones. I simplified it by focusing only on essential restaurant info and breaking the rest into clearer, more manageable steps.

Sign up: location

The old flow had a tiny input, broken suggestions, and a hidden, buggy map modal that confused users. I redesigned it with a map experience similar to Google Maps—featuring suggestions, manual pin, and location detection—making it clear, usable, and reliable.

Loading animation

The old flow had too many redirects and login requests, disrupting the experience and causing user confusion. I worked with the tech team to streamline it behind an animation with automatic login, showing clear progress steps like creating account, preparing space, and almost ready.

Store Setup: general

The old version used a confusing stepper with repeated statuses and showed premature info like external logins before users had completed onboarding. I redesigned it into a cleaner, responsive layout focused on usability—guiding users to complete sections at their own pace with clear progress and no distractions.

Store Setup: cards

statusThe old flow had a tiny input, broken suggestions, and a hidden, buggy map modal that confused users. I redesigned it with a map experience similar to Google Maps—featuring suggestions, manual pin, and location detection—making it clear, usable, and reliable.

Store setup: hours

In the old version, users had to open and save each day and time field individually, making a simple task unnecessarily time-consuming. To compensate, the business pre-filled default hours, which caused more confusion than help.

Store setup: hours

I redesigned the flow with a more intuitive and efficient experience, similar to Calendly. Users now select only the days their store is open and can set hours for those days. They can also copy one day’s schedule across others with a single click—no need to open or save each field, significantly speeding up the process.

Store setup: catalog

The old catalog made it impossible to compare items efficiently. Users could only view one product or category at a time, which disrupted their workflow. I redesigned it with a vertical layout that displays key product details—image, name, description, price, and availability—enabling easier comparison and better decision-making.

Store setup: catalog

In the new version, users can edit products without leaving the catalog view. This side modal allows them to continue browsing or comparing other items while editing, a common need when creating similar products. The modal also adapts perfectly to mobile, simplifying both the user experience and development effort.

MOBILE VERSION

Landing page

On the mobile landing page, the goal was to simplify the layout by making key elements more accessible. We added a responsive banner — which was missing in the previous version — and moved all login and register buttons into the sidebar. Each section now focuses on a prominent button that guides users toward the main action of the page: registration.

Sign up: general

The goal was to make the sign-up flow more mobile-friendly by reducing excess content and dividing it into clear categories like user info, restaurant, location, legal representative, and plan—making the process easier and less cognitively demanding.

Sign up: scrolling

The previous version grouped all sections into a single long page, requiring over three full scrolls on mobile. It mixed unrelated content—like placing a map between personal and business details—causing confusion and poor usability. We restructured the flow into clear steps, improving clarity, focus, and overall navigation.

Sign up: location

The location step was hidden in a long form with a vague icon and a small field. The map opened in a scrollable modal, making it hard to drag the pin and impossible to type an address. I redesigned it to be full-screen, responsive, with clear interaction and better suggestions—similar to Airbnb or Google Maps.

Store setup

The old kanban layout scrolled in all directions, cut off content, and wasn’t mobile-friendly. I replaced it with a vertical, responsive layout where cards stack naturally on mobile, making the experience cleaner, clearer, and easier to navigate.

Products catalog

The catalog had small images, tiny text, and too much clutter. I simplified it with large buttons, essential info only, and bigger images for better visibility. Editing now opens a full-screen view—fully optimized for mobile.

RESULTS

By delivering all the redesigned packages, we achieved strong, measurable results. In the end-to-end flow, we surpassed the 13.4% target and reached 15.8% conversion. Sign-up conversion increased from a 23% goal to 29%, and menu conversion hit 87%, exceeding the 85% target. Fixes in the product catalog and document flows had major impact, and the improvements opened space for a dedicated future project. All metrics were tracked using Amplitude, showing direct contribution to the company’s key goals.

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Flights Redesign B2C

B2C

Flights Redesign

INTRODUCTION

Role

Role: Product Designer
Company: CVC
Team: B2C • Mobile App
Country: Brazil

Challenge

The flight booking experience faced critical usability issues, unclear pricing, and inconsistent UI, leading to high drop-off rates and reduced user trust.

Solution

Redesigned the Flights product by transitioning from Webview to a Native app, improving core features, and creating a seamless mobile experience.

Impact

App Ratings: Improved from 2.0 to 4.6.
Checkout Conversion: 212.5% increase.
Book Finish: 6.51% increase

DISCOVERY

While I was not directly responsible for the research phase, I built upon the findings from our research team, ensuring that their valuable insights shaped the design solutions. Rather than revisiting the discovery phase extensively, I made informed decisions based on existing user pain points and competitive benchmarks.

Experience Mapping

Conducted a detailed analysis of the current user journey to uncover friction points and identify opportunities for improvement.

Simple Benchmarking

Performed a basic benchmark analysis with top travel apps to gather insights and best practices relevant to flight booking experiences.

Pain Points
& Opportunities

Reviewed existing research documents to extract key pain points and business opportunities, aligning them with user needs.

This lean discovery process allowed me to focus on what mattered most, balancing user needs with business priorities while ensuring timely delivery of impactful design solutions.

DEFINITION & IDEATION

Success Metrics

Defined clear success metrics focusing on user retention, conversion rates, and reduction of technical issues.

Current Performance

Reviewed key data from Mixpanel to understand baseline conversion rates and user behavior patterns.

Feature
Benchmark Flow

Analyzed competitors’ flight booking flows to identify strengths and opportunities for differentiation.

New User Flow

Redesigned the user flow, comparing the old version with the new, optimized journey to improve efficiency and reduce friction points.

DESIGN & VALIDATION

Medium
fidelity

Created medium-fidelity prototypes to validate design hypotheses through A/B testing with users, allowing for early feedback and data-driven decisions.

https://rafaelgdesign.com/wp-content/uploads/2024/01/screen-recording-2025-01-28-at-193451_MctRymus.mov

Design
Critique

Facilitated design critique sessions with the squad, encouraging active participation from all team members to share opinions, suggestions, implementation efforts, and new ideas to refine the solution collaboratively.

A/B Testing

Conducted A/B tests using prototypes to evaluate design variations on card sizes with outbound and return together or separated and measure user engagement.

Usability Test Results

Analyzed the A/B test outcomes, showcasing significant improvements in task completion rates and user satisfaction.

Component Library

Contributed to building a new component library aligned with the updated design system, ensuring consistency and scalability across the app.

FINAL SOLUTION

The final solution focused on delivering a seamless, intuitive, and high-performance native flight booking experience. To highlight the improvements, I’ve included comparisons between the previous web-view version and the new native design.

Search Steps

Designed an intuitive search process with smart suggestions, making it easy for users to find destinations, set dates, and receive fast, accurate results.

Loading Animations

Added engaging animations to cover long load times, clearly informing users of the ongoing process to reduce frustration.

Compact results

Implemented compact flight cards that display essential information, allowing users to quickly select outbound flights without the confusion of excessive return flight combinations.

Search Details

Introduced quick filters for best prices, non-stop flights, and more. Enabled easy modifications for destinations, dates, and seat selections, with added details like wait times and seat availability.

Result Filters

Developed advanced filters based on frequently used options and recent selections, enhancing personalization and ease of finding suitable flights.

Flight Confirmation

Created a detailed confirmation screen with flight itineraries, pricing breakdowns, and crucial travel information like COVID-19 guidelines, baggage policies, and airport instructions.

OLD VS NEW VERSION

Loading Results

The old version had 40+ second load times with shifting elements. The new version adds a loading animation and complementary products to keep users engaged.

Closed Size

The old version had bulky cards with redundant outbound/return details. The new version shows outbound first, then concise return options, focusing on price, time, baggage, stops, and airline.

Open Card

In the new version, after clicking in a card, users see details like return flights, itinerary, class, and airline info, supporting a second JBTD.

Upselling

The old version had awkward scrolling, making it hard to compare plans and key details. The new version uses a vertical layout, showing all info on one screen with expandable details.

Flight Confirmation

The old version repeated search info with too much scrolling. The new version shows key details upfront, with expandable sections for itinerary, airline info, baggage, and check-in.

RESULTS

This project highlighted the importance of adaptability in design processes, especially when working with cross-functional teams under tight deadlines. By leveraging existing data, conducting focused research, and maintaining clear communication with stakeholders, I delivered a solution that significantly improved both user experience and business outcomes.

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Protected: Catalog Redesign B2B

B2B

Protected: Catalog Redesign

INTRODUCTION

Role

Role: Sr. Product Designer
Company: Rappi
Team: B2B • Merchants Portal
Country: Global (9 countries)

Challenge

Rappi’s two-layer catalog limited scalability and personalization. Restaurants struggled to mirror their in-store menus, leading to defects and lost revenue.

Solution

Introduced a third layer for better product grouping, seamless personalization, and efficient menu management, improving usability and operations.

Impact

+ $2MM EBITDA: Q4 2025
Menu Conv.: 76% → 85%
Availability: 96.5% → 98%
Defects: -50%

DISCOVERY

Identifying the Issues

To understand the challenges of the existing architecture, we conducted:

Product Testing: Mapped the user journey to identify pain points in menu creation and catalog management.
Stakeholder Collaboration: Partnered with Product, Tech, and Catalog teams to align on goals and assess the impact of technical and design limitations.

Key Problems Identified

Complex Combo Creation: Restaurants were unable to group products dynamically, limiting flexibility and user experience.
Menu Errors: High defect rates (50 bps) caused by misalignment between products, toppings, and combos.
Lack of Personalization: Competitors like UberEats and DiDi offered nested modifiers and advanced customization, while Rappi lagged behind.
Usability Problems: Many usability issues were identified, including challenges with the menu, navigation, finding products, understanding customizations, and accessing help.

CONCEPTUAL SOLUTION

New Architecture

The solution features a three-layer system—categories, items, and modifier groups—designed for flexibility and ease of use. The lateral menu was replaced with a vertical layout, organizing information into two levels: Products (categories and products) and Customizations (customizations and options), streamlining navigation and improving usability.

Collaborative Ideation

During the conception phase, we held weekly alignments with key teams (Catalog, Portal Partners, and User App B2C) to define the new architecture’s scope, ensure understanding of third-layer functionality, and prioritize features.

FINAL SOLUTION

We transformed the product creation interface from a side modal to a fullscreen design, introducing:

Menu Preview: Partners can see how their menu will appear to customers, preventing errors and ensuring alignment with their desired configurations.
Third-Layer Understanding: The preview educates partners on the new architecture, simplifying onboarding and setup.
Streamlined Process: Reduced steps compared to competitors, offering a faster and more user-friendly experience.

Product Creation

I improved navigation and management by simplifying categories and products. The 3-step creation process was streamlined into a single step, enhancing efficiency while prioritizing key customizations.

Product Preview

I designed a live preview feature enabling users to test and refine their catalogs in real-time, ensuring a seamless creation process and reducing the need for revisions.

Search

I enhanced the search to include Categories, Products, Customizations, and options, improving efficiency and clarity by showing item quantities.

Customizacion

I simplified customizations with a breadcrumb system, enabling edits in a single interface, reducing steps, and eliminating separate edit pages.

We added features like guided assistance, availability scheduling, hierarchical menus, and tools for duplicating and reusing customizations, enhancing usability and efficiency while addressing key user needs.

DESKTOP-FIRST LAUNCH

Recognizing the low mobile adoption of Portal Partners, we prioritized a desktop-first approach for this phase. The desktop version will deliver robust functionality to the majority of users, with mobile adaptations planned for future iterations.

On the design front, our focus was on enhancing usability by implementing basic improvements such as making buttons more accessible, ensuring a seamless flow throughout the platform, maintaining clean and uncluttered page layouts, and streamlining complexity by aligning with prevailing market standards.

Given that 50% of our users access the platform via mobile devices, we placed particular emphasis on optimizing the mobile experience. Additionally, we aimed to guide users more effectively by incorporating progress indicators and clear instructions to enhance the overall user journey.

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Protected: Text Field: Design System B2B, Design System, Team & Collaboration

B2B, Design System, Team & Collaboration

Protected: Text Field: Design System

INTRODUCTION

Role

Role: Sr. Product Designer
Company: Rappi
Team: B2B • Design
Country: Global (9 countries)

Challenge

Our B2B Design team struggled with a fragmented and inconsistent Design System. The lack of essential components hindered our workflow, while teams operated independently, diluting brand identity.

Solution

Without a dedicated Design System team, we adopted a collaborative approach. One product designer led the effort while individual designers contributed components.

Impact

Delivery Time: Reduced through improved component efficiency.
User Engagement: Increased due to a more intuitive design system.
Consistency: Strengthened across B2B products.

DISCOVERY

To lay the groundwork for our component creation, I drew inspiration from Google Components and Material Design while remaining open to insights from other systems. My approach involved mapping out competitor components and auditing our internal design landscape. This allowed for the development of a unified component solution that catered to all teams’ needs, ensuring consistency in UI and functionality while accommodating various component variations.

Componentes
on Competitors

I sought inspiration from industry leaders such as Google, Airbnb, Uber Eats, and Apple’s web and iOS interfaces. While Google’s latest library was readily available for reference, I gathered screenshots of the text field components from the other platforms to study their various states and designs.

Components
in Rappi Teams

At Rappi, I requested each team to separate their text field components and provide them to me. This allowed for a thorough comparison across teams, enabling a deeper understanding of each team’s visual identity, unique requirements, and approaches to addressing specific needs within their respective domains.

Structure Based
on Material Design

Combining inputs from Rappi’s teams and industry standards like Google’s Material Design, I synthesized a unique text field structure. By merging internal insights with market standards, I crafted a comprehensive system.

DEFINITION

To ensure optimal structure for our designers and accommodate various needs, we based our design on thorough discovery. I established a core component anatomy, then tailored additional variations to suit our design teams’ requirements, incorporating support messages, states, icons, large text sizes, codes, and chips.

Component Anatomy

The component anatomy closely mirrored Material Design principles but included an outline feature, enhancing its ability to showcase various states clearly. This design choice facilitated thorough explanations for both our team and stakeholders, ensuring a comprehensive understanding of the component’s structure and functionality.

States and Variations

Derived from team preferences, the component’s states and variations were optimized for desktop and mobile responsiveness, excluding mobile apps. Defined color schemes for error, focus, disabled, default, and filling states, with an accent color enhancing cursor experience. Standardized icon placements allowed for options on both sides, one side, or none. Various component types were established, addressing needs such as long text, code validations, and chips.

SOLUTION

Component Usage

For a seamless designer experience, I consolidated all variations, states, and elements into a single main component, simplifying usage by offering everything needed in one place, thus streamlining workflow efficiency.

All Variations

I meticulously crafted a comprehensive range of variations encompassing various states: default, hover, focus, focus with placeholder, filling, filled, disabled, disabled filled, and error. These variations were applied across all types, including icon placements (left, right, or both), text areas, code validations, and chips, ensuring thorough coverage and versatility.

Introduction
for the Component

To provide a comprehensive understanding of the component’s functionality, I developed thorough documentation covering its introduction, anatomy, specifications, and diverse usage examples across various pages and products, serving as a valuable guide for users.

Usage Rules

To ensure seamless usage and maintain consistent design standards while addressing potential issues, I established clear guidelines detailing how each component should be utilized, including maximum width specifications and other critical details to preserve consistency and avoid discrepancies.

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Protected: Multiple Orders B2B, Research & Data-Driven

B2B, Research & Data-Driven

Protected: Multiple Orders

INTRODUCTION

Role

Role: Sr. Product Designer
Company: Rappi
Team: B2B • Order Manager
Country: Global (9 Countries)

Challenge

The Batch & Bundle model, while profitable, led to high Defect Rates, Bad Times, and cancellations, with major drop-offs in Menu and Document processes.

Solution

Redesigned Menu and Document flows, improved usability and process efficiency, and aligned technical fixes with business goals to reduce defects.

Impact

Defect Rate: Achieved a 2 basis point (bps) decrease.
Progress Toward Goal: From 6bps toward the 4bps target.
Bad Order: $20,000/monthly reduction.

DISCOVERY

Briefing and
Project Alignment

Before embarking on any project, I meticulously engage in mapping and comprehending its fundamental aspects. This involves aligning myself with the stakeholders involved, noting the date of project initiation, and firmly establishing its deadline. Additionally, I ensure a thorough understanding of ancillary elements such as PRDs, Epics, and Metrics, which are managed via Jira.

Within the scope of design, I focus on providing comprehensive documentation for stakeholders who utilize Figma, offering contextual insights into the solution, including the circumstances of its creation, associated deadlines, and key contributors. This documentation proves invaluable for seamless project continuity, particularly in scenarios where I may be unavailable due to vacation or departure from the company.

Included in this documentation are various project assets such as design studies encompassing flows, ideations, sketches, and blueprints, alongside research documents and any foundational materials utilized. This compilation extends to written files and presentations, whether originating from my own efforts or those generated by the product team, which often produce a plethora of presentation materials.

Subsequently, I delve into the core components of the project, meticulously mapping out its problem statement, contextual framework, and overarching design objectives. This practice ensures a clear and unwavering trajectory, allowing for informed decision-making throughout the project lifecycle. Should any aspect of the project’s direction appear ambiguous, I proactively engage in clarifying discussions or propose research initiatives to facilitate a deeper understanding, particularly if the Product team’s vision is not definitively established.

Collect Information

How this was a small project and Product team had already a lot of vision about it, I just collected the maximum information they have and what they know about problems, needs, actual scenarios and some benchmarks they already have.

IDEATION & DEFINITION

Business and
Tech Validation

I initially validated the idea by sketching low-fidelity designs on FigJam, seeking feedback from the product team. Presenting three flow options to stakeholders proved efficient, saving time and facilitating easy validation and iteration, allowing for quick adjustments and eliminations as needed.

Design Critique

I facilitated a design critique session with the team to validate the flow I created, ensuring it met business requirements and addressed usability issues. Feedback was collected and iteratively incorporated, fostering collaboration and refining the design for optimal functionality and user experience.

DISCOVERY