Hello, I’m Rafael Guimarães, Product Designer based in São Paulo, Brazil.

DATA-DRIVEN | SCALABLE SYSTEMS | USER-CENTERED | BUSINESS IMPACT

With 6+ years as a Product Designer, I craft user-centric experiences that drive business outcomes

DESIGN THAT DRIVES RESULTS

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• Onboarding conversion +53%
• Help built a Design System
• New Catalog for Merchants
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• App ratings from 2.0 → 4.6
• First Loyalt Program released
• Design System Refinements
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• Optimized upload process
• Consistency on Products
• Products details improved
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• Improved training efficiency
• + Communication Channels
• Design Trainning for Coaches

MY DESIGN PRINCIPLES

Impact-Driven

I focus on solving real user problems while delivering measurable business value, ensuring design decisions contribute to growth and engagement.

Teamwork

I bridge the gap between design, product, and engineering, fostering collaboration to build cohesive and scalable solutions.

Scalable Thinking

I design systems, not just screens—creating reusable components and frameworks that drive consistency, efficiency, and long-term scalability.

Iterate & Learn

I embrace continuous improvement, leveraging user research, data, and testing to refine and optimize digital experiences.

RECOGNIZED BY EXPERTS

See how I solve
real design challenges.