{"id":544,"date":"2020-08-09T19:32:31","date_gmt":"2020-08-09T19:32:31","guid":{"rendered":"https:\/\/cvio-demo.bslthemes.com\/ve1\/?page_id=544"},"modified":"2025-02-25T21:47:56","modified_gmt":"2025-02-25T21:47:56","slug":"works","status":"publish","type":"page","link":"https:\/\/rafaelgdesign.com\/pt-br\/works\/","title":{"rendered":"Projetos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"544\" class=\"elementor elementor-544\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f071b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f071b2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f072d3\" data-id=\"6f072d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299c065 elementor-widget elementor-widget-cvio-started-section\" data-id=\"299c065\" data-element_type=\"widget\" data-widget_type=\"cvio-started-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<!-- Section Started -->\n\t\t<div class=\"section started background-enabled section-title\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<div class=\"video-bg jarallax\">\n\t\t\t\t<img decoding=\"async\" class=\"jarallax-img lazyload\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/bg2.png\" alt=\"Projects\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n\t\t\t\t<div class=\"video-bg-mask\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"centrize full-width\">\n\t\t\t\t<div class=\"vertical-center\">\n\t\t\t\t\t<div class=\"started-content\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"h-title\">\n\t\t\t\t\t\t\t<span {{{ view.getrenderattributestring( 'title' ) }}}>\n\t\t\t\t\t\t\t\tProjetos\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a href=\"#\" class=\"mouse_btn\" style=\"display: none;\"><span class=\"icon fas fa-chevron-down\"><\/span><\/a>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f62c85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f62c85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eab6dd5\" data-id=\"eab6dd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a2d98 elementor-widget elementor-widget-cvio-portfolio\" data-id=\"b9a2d98\" data-element_type=\"widget\" data-widget_type=\"cvio-portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<!-- Works -->\n\t\t<div class=\"section works\">\n\t\t\t<div class=\"content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t<!-- filter -->\n\t\t\t\t<div class=\"filter-menu content-box\">\n\t\t\t\t\t<div class=\"filters\">\n\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".box-item\" \/>Todos\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".f-team-culture\" \/>Equipe e colabora\u00e7\u00e3o\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".f-research-data-driven\" \/>Pesquisa e Orienta\u00e7\u00e3o por Dados\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".f-onboarding-activation\" \/>Integra\u00e7\u00e3o e ativa\u00e7\u00e3o\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".f-design-system\" \/>Sistema de Design\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".f-b2c\" \/>B2C\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t\t\t<label>\n\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"fl_radio\" value=\".f-b2b\" \/>B2B\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<!-- portfolio items -->\n\t\t\t\t<div class=\"box-items portfolio-items  portfolio-new\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2b f-onboarding-activation f-research-data-driven\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/usability-improve-rappi\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/usability-improve-rappi\/\" class=\"name\">Protegido: Melhoria de Usabilidade<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2B, Onboarding e Ativa\u00e7\u00e3o, Pesquisa e Orienta\u00e7\u00e3o por Dados <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-938\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2022\/06\/BG-cover-4-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2B, Onboarding e Ativa\u00e7\u00e3o, Pesquisa e Orienta\u00e7\u00e3o por Dados <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Protegido: Melhoria de Usabilidade<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de Produto S\u00eanior<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> Rappi<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2B \u2022 Integra\u00e7\u00e3o de comerciantes<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Global (9 pa\u00edses)<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">Altas quedas de convers\u00e3o no <strong data-start=\"576\" data-end=\"590\">configura\u00e7\u00e3o do menu<\/strong> e <strong data-start=\"595\" data-end=\"614\">upload de documento<\/strong> etapas devido a experi\u00eancias fragmentadas, inefici\u00eancias t\u00e9cnicas e instru\u00e7\u00f5es pouco claras, atrasando a ativa\u00e7\u00e3o do comerciante.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">Liderado <strong data-start=\"754\" data-end=\"776\">pesquisa de descoberta<\/strong>, definiu um <strong data-start=\"788\" data-end=\"803\">novo roteiro<\/strong>, e redesenhou a jornada de integra\u00e7\u00e3o por <strong data-start=\"846\" data-end=\"902\">melhorando a valida\u00e7\u00e3o de documentos, otimizando a configura\u00e7\u00e3o do menu<\/strong>, e abordando quest\u00f5es t\u00e9cnicas, criando uma experi\u00eancia perfeita.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Convers\u00e3o E2E:<\/strong> Aumentou em 53,4%.<\/li>\n<li style=\"font-size: 16px;\"><strong>Leads verificados:<\/strong> Aumentou em 135,4%.<\/li>\n<li style=\"font-size: 16px;\"><strong>Conclus\u00e3o do cat\u00e1logo:<\/strong> Melhorado em 11,5%.<\/li>\n<\/ul>\n<h1>DESCOBERTA<\/h1>\n<h2>Problemas de mapa<\/h2>\n<p style=\"font-size: 18px;\">Eu conduzi testes completos de produtos, mapeando meticulosamente cada tela para identificar problemas. Eu testei vers\u00f5es para dispositivos m\u00f3veis e desktop em espanhol e portugu\u00eas para os principais mercados da empresa: Col\u00f4mbia, M\u00e9xico e Brasil.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2815\" height=\"1706\" src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363.png\" alt=\"\" srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363.png 2815w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-1024x621.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-1536x931.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-2048x1241.png 2048w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-1360x824.png 1360w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320363-1920x1164.png 1920w\" sizes=\"(max-width: 2815px) 100vw, 2815px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2815\" height=\"1706\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365.png 2815w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-1024x621.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-1536x931.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-2048x1241.png 2048w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-1360x824.png 1360w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320365-1920x1164.png 1920w\" data-sizes=\"(max-width: 2815px) 100vw, 2815px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2815px; --smush-placeholder-aspect-ratio: 2815\/1706;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>N\u00edvel de Impacto<br \/>\nOficina<\/h2>\n<p style=\"font-size: 18px;\">Depois disso, realizei um workshop com o gerente de produto para categorizar os problemas em tr\u00eas n\u00edveis:<strong>baixo<\/strong>, <strong>m\u00e9dio<\/strong>, e <strong>alto impacto<\/strong>\u2014com base na dificuldade do usu\u00e1rio e nas interrup\u00e7\u00f5es da experi\u00eancia. Isso ajudou a priorizar as melhorias de usabilidade mais cr\u00edticas.<\/p>\n<h1>144<\/h1>\n<h2>Quest\u00f5es para<br \/>melhorar<\/h2>\n<p>\t\t\t\tBAIXO IMPACTO 30%<br \/>\n\t\t\t\tIMPACTO M\u00c9DIO 34%<br \/>\n\t\t\t\tALTO IMPACTO 37%<\/p>\n<h2>Quest\u00f5es-chave<\/h2>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewbox=\"0 0 64 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.2273 6C13.2358 6 10 9.23576 10 13.2273V49.3636C10 54.6857 14.3143 59 19.6364 59H48.5455C51.2065 59 53.3636 56.8428 53.3636 54.1818V18.0455C53.3636 16.7149 52.285 15.6364 50.9545 15.6364H50.9541H49.6869C48.5509 15.6364 47.5693 14.8428 47.3313 13.732C47.0099 12.2324 48.1532 10.8182 49.6869 10.8182H49.75H49.9217C51.2522 10.8182 52.3308 9.73959 52.3308 8.40909C52.3308 7.07859 51.2522 6 49.9217 6H49.75H49.6869H17.2273ZM42.8696 10.8182H17.2273C15.8968 10.8182 14.8182 11.8968 14.8182 13.2273C14.8182 14.5578 15.8968 15.6364 17.2273 15.6364H42.8725C42.7704 15.3469 42.6858 15.0483 42.62 14.7416C42.3267 13.3726 42.4401 12.0274 42.8696 10.8182ZM14.8182 20.0433V49.3636C14.8182 52.0246 16.9754 54.1818 19.6364 54.1818L19.6364 34.9091C19.6364 33.5786 20.7149 32.5 22.0455 32.5C23.376 32.5 24.4545 33.5786 24.4545 34.9091L24.4545 54.1818H48.5455V20.4545H17.2273C16.3826 20.4545 15.5717 20.3096 14.8182 20.0433Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tComplexo<\/br>configura\u00e7\u00e3o do menu<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Nenhuma orienta\u00e7\u00e3o, usabilidade ruim, muita informa\u00e7\u00e3o<br \/>\nImpacto: Alta taxa de abandono nesta etapa.\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65\" height=\"64\" viewbox=\"0 0 65 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.93262 19.1904C6.93262 11.532 13.1409 5.32373 20.7993 5.32373H43.0913C50.7497 5.32373 56.958 11.532 56.958 19.1904V31.8406C59.9727 35.1163 61.8142 39.4882 61.8142 44.2881C61.8142 54.4398 53.5765 62.6775 43.4247 62.6775C39.1576 62.6775 35.2337 61.2268 32.1163 58.7929C31.9721 58.817 31.824 58.8296 31.6729 58.8296H20.7993C13.1409 58.8296 6.93262 52.6213 6.93262 44.9629V19.1904ZM27.502 53.4963C25.9329 50.7878 25.0353 47.6422 25.0353 44.2881C25.0353 34.1381 33.2555 25.8986 43.4247 25.8986C46.3707 25.8986 49.1556 26.5923 51.6247 27.8253V19.1904C51.6247 14.4776 47.8042 10.6571 43.0913 10.6571H20.7993C16.0865 10.6571 12.266 14.4776 12.266 19.1904V44.9629C12.266 49.6758 16.0865 53.4963 20.7993 53.4963H27.502ZM16.4107 19.3765C16.4107 17.9037 17.6046 16.7098 19.0773 16.7098L37.9966 16.7099C39.4693 16.7099 40.6632 17.9038 40.6632 19.3766C40.6632 20.8493 39.4693 22.0432 37.9966 22.0432L19.0773 22.0431C17.6046 22.0431 16.4107 20.8492 16.4107 19.3765ZM16.4107 30.9233C16.4107 29.4505 17.6046 28.2566 19.0773 28.2566H24.9476C26.4203 28.2566 27.6142 29.4505 27.6142 30.9233C27.6142 32.396 26.4203 33.5899 24.9476 33.5899H19.0773C17.6046 33.5899 16.4107 32.396 16.4107 30.9233ZM30.3686 44.2881C30.3686 37.0801 36.2045 31.2319 43.4247 31.2319C50.6309 31.2319 56.4808 37.0818 56.4808 44.2881C56.4808 51.4943 50.6309 57.3442 43.4247 57.3442C36.2045 57.3442 30.3686 51.496 30.3686 44.2881ZM46.0769 36.687C46.0769 35.2143 44.883 34.0203 43.4103 34.0203C41.9375 34.0203 40.7436 35.2143 40.7436 36.687V43.2784C40.7436 44.7511 41.9375 45.945 43.4103 45.945C44.883 45.945 46.0769 44.7511 46.0769 43.2784V36.687ZM46.0912 51.0646C46.0912 52.5374 44.8973 53.7313 43.4246 53.7313C41.9518 53.7313 40.7579 52.5374 40.7579 51.0646C40.7579 49.5919 41.9518 48.3979 43.4246 48.3979C44.8973 48.3979 46.0912 49.5919 46.0912 51.0646Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tDocumentos<\/br>problemas de upload<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Quase nenhuma extens\u00e3o ou tamanho de arquivo \u00e9 aceito<br \/>\nImpacto: Alta perda de convers\u00e3o nesta etapa.\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65\" height=\"64\" viewbox=\"0 0 65 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M30.776 10.1576C25.7518 10.1576 21.6788 14.2305 21.6788 19.2547C21.6788 20.9161 22.1218 22.466 22.8942 23.8013C23.6317 25.0762 23.1961 26.7074 21.9212 27.4449C20.6464 28.1823 19.0151 27.7467 18.2777 26.4719C17.0483 24.3466 16.3455 21.8787 16.3455 19.2547C16.3455 11.285 22.8062 4.82422 30.776 4.82422C38.7457 4.82422 45.2064 11.285 45.2064 19.2547C45.2064 21.8787 44.5037 24.3466 43.2743 26.4719C42.5368 27.7467 40.9055 28.1823 39.6307 27.4449C38.3559 26.7074 37.9202 25.0761 38.6577 23.8013C39.4302 22.466 39.8731 20.9161 39.8731 19.2547C39.8731 14.2305 35.8002 10.1576 30.776 10.1576ZM24.4345 18.7674C24.4345 15.2894 27.3371 12.6696 30.6827 12.6696C34.0282 12.6696 36.9308 15.2895 36.9308 18.7674V30.0602C40.9369 30.5528 45.6697 31.7493 49.0429 34.3972L49.0687 34.4175C50.602 35.621 53.5634 37.9453 52.9706 41.9204L51.1767 53.9961C50.7155 56.9284 48.2421 59.1763 45.1041 59.1763H28.8919C27.2252 59.1763 25.6721 58.5229 24.543 57.4542C22.9567 56.0044 21.3712 54.5537 19.7895 53.0989C17.3251 50.8321 14.5705 48.2824 13.6752 47.3871C11.6584 45.3703 12.1218 42.704 13.2902 41.1026C14.6465 39.2435 16.7489 38.6467 18.9377 39.0119C19.1169 39.0418 19.4291 39.0975 19.9931 39.2044C20.8023 39.3578 22.158 39.6218 24.4345 40.0773V18.7674ZM17.4051 45.0195C18.5717 46.1295 21.6783 47.8428 23.4001 49.1735C24.6422 50.316 25.8319 51.4061 26.7113 52.2107C27.2649 52.7166 28.0564 53.8429 28.8919 53.8429H45.1041C45.5133 53.8429 45.8394 53.5828 45.9068 53.1751L47.6954 41.1353C47.8595 40.0348 46.4747 39.1615 45.7497 38.5924C42.9739 36.4135 38.2381 35.4075 34.1007 35.1535C32.6941 35.0672 31.5975 33.9012 31.5975 32.4918V18.7674C31.5975 18.4483 31.3006 18.003 30.6827 18.003C30.0647 18.003 29.7678 18.4483 29.7678 18.7674L29.7678 42.5306C29.7678 43.975 27.8118 44.82 26.5725 44.5693C22.2776 43.7007 20.648 43.1298 19.5482 42.9213C17.4544 42.4526 16.6836 44.1401 17.4051 45.0195Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tM\u00e1 usabilidade<\/br>na navega\u00e7\u00e3o E2E<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Bot\u00f5es duplicados, posicionados na parte superior, outros.<br \/>\nImpacto: Alta perda de convers\u00e3o, muito tempo gasto em etapas.\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewbox=\"0 0 64 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.3333 5.3335C13.9695 5.3335 8 11.303 8 18.6668V45.3335C8 52.6973 13.9695 58.6668 21.3333 58.6668H42.6667C50.0305 58.6668 56 52.6973 56 45.3335V18.6668C56 11.303 50.0305 5.3335 42.6667 5.3335H21.3333ZM13.3333 18.6668C13.3333 14.2486 16.9151 10.6668 21.3333 10.6668H42.6667C47.0849 10.6668 50.6667 14.2486 50.6667 18.6668V45.3335C50.6667 49.7518 47.0849 53.3335 42.6667 53.3335H21.3333C16.9151 53.3335 13.3333 49.7518 13.3333 45.3335V18.6668ZM18.6667 21.3335C18.6667 19.8607 19.8606 18.6668 21.3333 18.6668H32C33.4728 18.6668 34.6667 19.8607 34.6667 21.3335C34.6667 22.8063 33.4728 24.0002 32 24.0002H21.3333C19.8606 24.0002 18.6667 22.8063 18.6667 21.3335ZM21.3333 29.3335C19.8606 29.3335 18.6667 30.5274 18.6667 32.0002C18.6667 33.4729 19.8606 34.6668 21.3333 34.6668H42.6667C44.1394 34.6668 45.3333 33.4729 45.3333 32.0002C45.3333 30.5274 44.1394 29.3335 42.6667 29.3335H21.3333ZM21.3333 40.0002C19.8606 40.0002 18.6667 41.1941 18.6667 42.6668C18.6667 44.1396 19.8606 45.3335 21.3333 45.3335H42.6667C44.1394 45.3335 45.3333 44.1396 45.3333 42.6668C45.3333 41.1941 44.1394 40.0002 42.6667 40.0002H21.3333Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tAlta quantidade<\/br>de informa\u00e7\u00e3o<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Alta carga cognitiva, muita rolagem no celular<br \/>\nImpacto: Aumentar o n\u00famero de dias para finalizar o processo\t\t\t\t\t<\/p>\n<h5>ONDE<\/h5>\n<h2>Em alta<br \/>Impacto<\/h2>\n<h1>55 QUEST\u00d5ES<\/h1>\n<h2><b>33 QUEST\u00d5ES T\u00c9CNICAS<\/b><\/h2>\n<h4>60% DE ALTO IMPACTO<\/h4>\n<h2><b>22 QUEST\u00d5ES DE PROJETO<\/b><\/h2>\n<h4>40% DE ALTO IMPACTO<\/h4>\n<h1>DEFINI\u00c7\u00c3O<\/h1>\n<p>Ap\u00f3s a fase de descoberta, identifiquei uma oportunidade de entregar valor muito mais r\u00e1pido do que o plano inicial. Antes de eu entrar, a equipe pretendia come\u00e7ar com um redesenho completo. No entanto, minha pesquisa revelou que resolver os principais problemas primeiro teria um impacto mais imediato, abordando problemas cr\u00edticos antes de se comprometer com uma revis\u00e3o completa. Apresentei essa abordagem ao PM e \u00e0s partes interessadas, enfatizando a import\u00e2ncia de entender e corrigir os verdadeiros pontos problem\u00e1ticos primeiro. A estrat\u00e9gia foi bem recebida e adotada.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-2-1360x823.png 1360w\" data-sizes=\"(max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Prioriza\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 18px;\">Ent\u00e3o eu conduzi um <strong>oficina<\/strong> com as equipes de Produto e Tecnologia, durante as quais come\u00e7amos a criar uma Matriz Impacto vs Esfor\u00e7o para <strong>priorizar as quest\u00f5es principais<\/strong> e <strong>delinear nosso roteiro<\/strong>.<\/p>\n<p style=\"font-size: 18px;\">Inicialmente, nosso foco estava em resolver problemas de alto impacto, dada a grande quantidade de quest\u00f5es que identificamos: 144.<\/p>\n<h2>Novo Roteiro<\/h2>\n<p data-start=\"0\" data-end=\"62\">O PM e eu definimos uma <strong data-start=\"24\" data-end=\"39\">novo roteiro<\/strong> com tr\u00eas lan\u00e7amentos:<\/p>\n<ul data-start=\"64\" data-end=\"207\">\n<li data-start=\"64\" data-end=\"126\"><strong data-start=\"66\" data-end=\"76\">Pacote 1<\/strong>: Corre\u00e7\u00f5es de bugs, com foco no menu e na documenta\u00e7\u00e3o.<\/li>\n<li data-start=\"127\" data-end=\"207\"><strong data-start=\"129\" data-end=\"143\">Pacote 2 e 3<\/strong>: Descoberta e redesenho para aprimorar a experi\u00eancia de ponta a ponta.<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2640\" height=\"1599\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366.png 2640w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-1536x930.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-2048x1240.png 2048w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-1360x824.png 1360w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427320366-1920x1163.png 1920w\" data-sizes=\"auto, (max-width: 2640px) 100vw, 2640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2640px; --smush-placeholder-aspect-ratio: 2640\/1599;\" \/><br \/>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewbox=\"0 0 41 41\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.834 7.55282H30.5007C32.3416 7.55282 33.834 9.0452 33.834 10.8861V30.8862C33.834 32.7271 32.3416 34.2195 30.5007 34.2195H10.5007C8.6597 34.2195 7.16732 32.7271 7.16732 30.8862V10.8861C7.16732 9.0452 8.6597 7.55282 10.5007 7.55282H12.1673V19.3145C12.1673 21.6418 14.4919 23.2528 16.6711 22.4356L20.5007 20.9995L24.3302 22.4356C26.5094 23.2528 28.834 21.6418 28.834 19.3145V7.55282ZM25.5007 7.55282H15.5007V19.3145L19.3302 17.8784C20.0849 17.5954 20.9164 17.5954 21.6711 17.8784L25.5007 19.3145V7.55282ZM3.83398 10.8861C3.83398 7.20425 6.81875 4.21948 10.5007 4.21948H30.5007C34.1826 4.21948 37.1673 7.20425 37.1673 10.8861V30.8862C37.1673 34.568 34.1826 37.5528 30.5007 37.5528H10.5007C6.81875 37.5528 3.83398 34.568 3.83398 30.8862V10.8861Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tPacote 1<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tCorrigir problemas de bugs<br \/>\nPassos: Menu + DOCs\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewbox=\"0 0 41 41\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.834 7.55282H30.5007C32.3416 7.55282 33.834 9.0452 33.834 10.8861V30.8862C33.834 32.7271 32.3416 34.2195 30.5007 34.2195H10.5007C8.6597 34.2195 7.16732 32.7271 7.16732 30.8862V10.8861C7.16732 9.0452 8.6597 7.55282 10.5007 7.55282H12.1673V19.3145C12.1673 21.6418 14.4919 23.2528 16.6711 22.4356L20.5007 20.9995L24.3302 22.4356C26.5094 23.2528 28.834 21.6418 28.834 19.3145V7.55282ZM25.5007 7.55282H15.5007V19.3145L19.3302 17.8784C20.0849 17.5954 20.9164 17.5954 21.6711 17.8784L25.5007 19.3145V7.55282ZM3.83398 10.8861C3.83398 7.20425 6.81875 4.21948 10.5007 4.21948H30.5007C34.1826 4.21948 37.1673 7.20425 37.1673 10.8861V30.8862C37.1673 34.568 34.1826 37.5528 30.5007 37.5528H10.5007C6.81875 37.5528 3.83398 34.568 3.83398 30.8862V10.8861Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tPacote 2<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tDescoberta + Redesenho<br \/>\nEtapas: Experi\u00eancia E2E\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewbox=\"0 0 41 41\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.834 7.55282H30.5007C32.3416 7.55282 33.834 9.0452 33.834 10.8861V30.8862C33.834 32.7271 32.3416 34.2195 30.5007 34.2195H10.5007C8.6597 34.2195 7.16732 32.7271 7.16732 30.8862V10.8861C7.16732 9.0452 8.6597 7.55282 10.5007 7.55282H12.1673V19.3145C12.1673 21.6418 14.4919 23.2528 16.6711 22.4356L20.5007 20.9995L24.3302 22.4356C26.5094 23.2528 28.834 21.6418 28.834 19.3145V7.55282ZM25.5007 7.55282H15.5007V19.3145L19.3302 17.8784C20.0849 17.5954 20.9164 17.5954 21.6711 17.8784L25.5007 19.3145V7.55282ZM3.83398 10.8861C3.83398 7.20425 6.81875 4.21948 10.5007 4.21948H30.5007C34.1826 4.21948 37.1673 7.20425 37.1673 10.8861V30.8862C37.1673 34.568 34.1826 37.5528 30.5007 37.5528H10.5007C6.81875 37.5528 3.83398 34.568 3.83398 30.8862V10.8861Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tPacote 3<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tSomente redesenho<\/br><br \/>\nEtapas: Experi\u00eancia E2E\t\t\t\t\t<\/p>\n<h1>PACOTE 1<\/h1>\n<h1>SOLU\u00c7\u00c3O<\/h1>\n<p>Na primeira vers\u00e3o, nosso foco principal foi melhorar o <strong data-start=\"184\" data-end=\"203\">experi\u00eancia de menu<\/strong>, que apresentou o maior atrito. Simplifiquei a navega\u00e7\u00e3o, removi bloqueadores e garanti que o stepper estivesse sempre vis\u00edvel para que os usu\u00e1rios soubessem onde estavam. Tamb\u00e9m fizemos pequenas melhorias na documenta\u00e7\u00e3o e corrigimos bugs t\u00e9cnicos que n\u00e3o exigiram grandes mudan\u00e7as de design. Com 50% de usu\u00e1rios em dispositivos m\u00f3veis, priorizamos a usabilidade m\u00f3vel, otimizamos os fluxos de teclas e alinhamos a experi\u00eancia aos padr\u00f5es de mercado.<\/p>\n<h2>Fluxo do usu\u00e1rio e cr\u00edtica de design<\/h2>\n<p style=\"font-size: 18px;\">Analisei o fluxo existente, que era excessivamente complexo, longo e carecia de estrutura, para encontrar uma solu\u00e7\u00e3o mais simples e intuitiva. Antes de finalizar as corre\u00e7\u00f5es, levei isso a um <strong data-start=\"183\" data-end=\"202\">Cr\u00edtica de Design<\/strong>, onde a equipe colaborou para refinar e selecionar o fluxo mais eficiente.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1122\" height=\"906\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-3.png 1122w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-3-300x242.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-3-1024x827.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-3-768x620.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/dr-3-320x258.png 320w\" data-sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1122px; --smush-placeholder-aspect-ratio: 1122\/906;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>SOLU\u00c7\u00c3O MVP<\/h2>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1328px; --smush-placeholder-aspect-ratio: 1328\/858;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/old.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1024x662.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/662;\" \/><\/p>\n<h2>Vers\u00e3o para desktop<\/h2>\n<p style=\"font-size: 18px;\">Concentrei-me em melhorias de usabilidade \u2014 reduzindo a desordem visual, compactando o excesso de informa\u00e7\u00f5es em bot\u00f5es de suporte e refinando o side stepper para mostrar cada passo com clareza. Tamb\u00e9m simplifiquei o menu removendo \u00edcones desnecess\u00e1rios e detalhes confusos, tornando a experi\u00eancia mais intuitiva.<\/p>\n<h2>Vers\u00e3o m\u00f3vel<\/h2>\n<p style=\"font-size: 18px;\">Com mais de 50% de usu\u00e1rios em dispositivos m\u00f3veis, concentrei-me em simplificar a experi\u00eancia e remover informa\u00e7\u00f5es desnecess\u00e1rias. O novo design reduz a desorganiza\u00e7\u00e3o, mescla as etapas em um \u00fanico fluxo guiado e revela apenas o que \u00e9 necess\u00e1rio. Os usu\u00e1rios agora podem navegar, editar e enviar seus cat\u00e1logos com facilidade, sem precisar voltar atr\u00e1s ou se deparar com conte\u00fado enorme em telas menores.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1002\" height=\"942\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/mobile-7.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/mobile-7.png 1002w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/mobile-7-300x282.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/mobile-7-768x722.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/mobile-7-320x301.png 320w\" data-sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1002px; --smush-placeholder-aspect-ratio: 1002\/942;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"568\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/screen-animation.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/568;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Prot\u00f3tipo<\/h2>\n<p style=\"font-size: 18px;\">Desenvolvi um prot\u00f3tipo para validar a solu\u00e7\u00e3o final com os usu\u00e1rios, focando na parte mais desafiadora do fluxo \u2014 criar um produto com coberturas. Refinamos essa etapa para melhorar o entendimento do usu\u00e1rio. Ap\u00f3s concluir esse processo, os usu\u00e1rios precisavam enviar o menu para aprova\u00e7\u00e3o. O GIF ao lado demonstra as etapas em a\u00e7\u00e3o.<\/p>\n<h1>TESTE DE USABILIDADE<\/h1>\n<p>Para garantir a efic\u00e1cia de nossas melhorias, conduzimos um teste de usabilidade abrangente envolvendo <strong>Brasileiro e de l\u00edngua espanhola<\/strong> restaurantes. N\u00f3s nos envolvemos com <strong>5 usu\u00e1rios<\/strong> de <strong>Brasil<\/strong>, <strong>Col\u00f4mbia<\/strong>, e <strong>M\u00e9xico<\/strong> para avaliar o desempenho de nossa experi\u00eancia de menu manual redesenhado em cada pa\u00eds.<\/p>\n<p>Nessa fase de testes, identificamos diversas \u00e1reas de melhoria, como o refinamento do agrupamento de complementos e a mudan\u00e7a da marca de \u201ccoberturas\u201d para \u201ccomplementos\u201d, entre outros pontos cr\u00edticos.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1824\" height=\"754\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3.png 1824w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3-300x124.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3-1024x423.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3-768x317.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3-1536x635.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3-320x132.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/usability-test-3-1360x562.png 1360w\" data-sizes=\"auto, (max-width: 1824px) 100vw, 1824px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1824px; --smush-placeholder-aspect-ratio: 1824\/754;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>RESULTADOS<\/h1>\n<p>Entregando <strong data-start=\"12\" data-end=\"22\">Pacote 1<\/strong>, superamos as metas de convers\u00e3o do menu e nos aproximamos de nossa meta de ponta a ponta. Enquanto o projeto evoluiu para novas iniciativas, ele se destaca como uma refer\u00eancia fundamental, exibindo meu processo e impacto na resolu\u00e7\u00e3o de desafios complexos.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1631\" height=\"452\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results.png 1631w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results-300x83.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results-1024x284.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results-768x213.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results-1536x426.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results-320x89.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/results-1360x377.png 1360w\" data-sizes=\"auto, (max-width: 1631px) 100vw, 1631px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1631px; --smush-placeholder-aspect-ratio: 1631\/452;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>PACOTE 2 E 3<\/h1>\n<h1>DESCOBERTA<\/h1>\n<p data-start=\"85\" data-end=\"446\">Antes de reformular os Pacotes 2 e 3, conduzi uma fase de descoberta para identificar os principais pontos problem\u00e1ticos enfrentados pelos restaurantes e coletar insights das equipes internas. Para alinhar os desafios e validar nossas hip\u00f3teses, organizei um workshop com equipes multifuncionais. Isso nos ajudou a refinar nosso entendimento antes de prosseguir com a valida\u00e7\u00e3o do usu\u00e1rio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2111\" height=\"1279\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022.png 2111w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1536x931.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-2048x1241.png 2048w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1360x824.png 1360w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1920x1163.png 1920w\" data-sizes=\"auto, (max-width: 2111px) 100vw, 2111px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2111px; --smush-placeholder-aspect-ratio: 2111\/1279;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Oficina Interna<\/h2>\n<p style=\"font-size: 18px;\">Antes de conversar com os usu\u00e1rios, reuni conhecimento pr\u00e9vio de equipes internas que j\u00e1 estavam lidando com esses desafios em primeira m\u00e3o. Organizei um workshop com as principais partes interessadas para validar hip\u00f3teses, alinhar os pontos problem\u00e1ticos e descobrir metade dos desafios antes de passar para a valida\u00e7\u00e3o com o usu\u00e1rio.<\/p>\n<h2>Entrevista com o usu\u00e1rio<\/h2>\n<p style=\"font-size: 18px;\">Recrutei 10 restaurantes de pa\u00edses-chave, selecionando empresas com diferentes resultados \u2014 bem-sucedidas, rec\u00e9m-integradas e com dificuldades de vendas \u2014 para comparar suas experi\u00eancias e identificar os desafios da integra\u00e7\u00e3o. Essa pesquisa qualitativa ajudou a revelar insights importantes, e ofereci aos participantes pr\u00eamios para seus restaurantes como forma de agradecimento.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2111\" height=\"1279\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1.png 2111w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-1536x931.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-2048x1241.png 2048w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-1360x824.png 1360w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Macbook-Air-2022-1-1920x1163.png 1920w\" data-sizes=\"auto, (max-width: 2111px) 100vw, 2111px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2111px; --smush-placeholder-aspect-ratio: 2111\/1279;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Oportunidades<\/h2>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewbox=\"0 0 64 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M23.6341 13.9569C28.3487 9.57015 35.6511 9.57015 40.3657 13.9569L40.3684 13.9594C42.5141 15.9504 43.7335 18.7454 43.7335 21.6726C43.7335 24.5999 42.514 27.3947 40.3682 29.3858L31.9999 37.3287L23.6535 29.4064L23.6314 29.3859C21.4856 27.3948 20.2663 24.5999 20.2663 21.6726C20.2663 18.7454 21.4856 15.9504 23.6314 13.9594L23.6341 13.9569ZM20.0024 10.0511C26.7645 3.76055 37.2371 3.76097 43.9987 10.0523C47.2304 13.0524 49.0669 17.2629 49.0669 21.6726C49.0669 26.0784 47.2338 30.2852 44.0075 33.2848L33.8357 42.9394C32.8067 43.9161 31.1931 43.9161 30.1641 42.9394L19.9922 33.2847C16.766 30.2851 14.9329 26.0783 14.9329 21.6726C14.9329 17.2623 16.7699 13.0513 20.0024 10.0511ZM42.9079 39.3944C41.4432 39.2397 40.1305 40.3016 39.9759 41.7662C39.8212 43.2308 40.8831 44.5435 42.3477 44.6982C45.8715 45.0703 49.2862 46.1371 52.3946 47.8364C52.775 48.0966 53.0207 48.3209 53.1709 48.4921C53.2205 48.5487 53.2567 48.5959 53.2828 48.6334C51.2366 50.372 48.738 51.4971 46.0755 51.8751C46.003 51.8854 45.9309 51.8987 45.8594 51.915C41.3309 52.9442 36.6942 53.4195 32.0511 53.3302C32.0171 53.3295 31.9831 53.3295 31.9492 53.3302C27.3059 53.4184 22.6691 52.942 18.1408 51.9117C18.0691 51.8954 17.9968 51.882 17.9241 51.8717C15.2616 51.4936 12.763 50.3686 10.7168 48.63C10.7429 48.5924 10.7791 48.5452 10.8287 48.4887C10.9788 48.3175 11.2244 48.0933 11.6046 47.8332C14.7132 46.1351 18.1278 45.0695 21.6512 44.6983C23.1158 44.544 24.1781 43.2316 24.0238 41.7669C23.8695 40.3022 22.5571 39.24 21.0924 39.3943C16.8228 39.8441 12.6864 41.1445 8.92748 43.2187C8.86416 43.2537 8.80228 43.2912 8.74201 43.3312C7.35252 44.2526 6.06764 45.5029 5.5562 47.1707C4.98817 49.0231 5.55204 50.7678 6.65797 52.1183C6.74769 52.2278 6.84599 52.33 6.95194 52.424C9.79363 54.9436 13.307 56.5804 17.0623 57.1358C21.9621 58.2419 26.9771 58.7548 31.9994 58.6635C37.0218 58.756 42.0369 58.2442 46.9369 57.1393C50.6924 56.5839 54.2059 54.9471 57.0476 52.4274C57.1536 52.3335 57.2519 52.2312 57.3416 52.1217C58.4476 50.7713 59.0114 49.0265 58.4434 47.1741C57.932 45.5063 56.6471 44.2561 55.2576 43.3346C55.1975 43.2948 55.1359 43.2574 55.0728 43.2225C51.3141 41.147 47.1778 39.8453 42.9079 39.3944ZM30.0314 22.1148C30.045 20.9865 30.9675 20.0812 32.0958 20.0888C33.2202 20.0963 34.128 21.0075 34.1328 22.1305C34.115 23.2754 33.1796 24.1934 32.0347 24.1897C30.912 24.1639 30.0178 23.2391 30.0314 22.1148ZM32.1314 14.7555C28.0688 14.7284 24.7475 17.9881 24.6985 22.0504C24.6495 26.1128 27.8912 29.4516 31.9532 29.5225V29.5226L31.9766 29.5228C36.0734 29.5584 39.4249 26.2692 39.466 22.1724L39.4661 22.1724L39.4662 22.1491C39.4714 18.0865 36.1939 14.7827 32.1314 14.7555Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tCriar um<\/br>processo guiado<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Os usu\u00e1rios ficam perdidos sobre qual caminho \u00e9 melhor para eles<br \/>\n<\/br>Impacto: Redu\u00e7\u00e3o da convers\u00e3o E2E, principalmente no menu.\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65\" height=\"64\" viewbox=\"0 0 65 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M32.3307 5.3335C17.5842 5.3335 5.66406 17.2811 5.66406 32.0002C5.66406 46.7192 17.5842 58.6668 32.3307 58.6668C47.0515 58.6668 58.9974 46.7209 58.9974 32.0002C58.9974 17.2794 47.0515 5.3335 32.3307 5.3335ZM10.9974 32.0002C10.9974 20.2232 20.5332 10.6668 32.3307 10.6668C44.106 10.6668 53.6641 20.2249 53.6641 32.0002C53.6641 43.7754 44.106 53.3335 32.3307 53.3335C20.5332 53.3335 10.9974 43.7771 10.9974 32.0002ZM26.9974 25.2413C26.9974 24.7055 27.2586 24.3361 27.5752 24.1451C27.8827 23.9595 28.2199 23.9441 28.5529 24.1451L39.7529 30.9038C40.1075 31.1178 40.3307 31.51 40.3307 32C40.3307 32.4899 40.1075 32.8822 39.7529 33.0962L28.5529 39.8549C28.2199 40.0559 27.8827 40.0405 27.5752 39.8549C27.2586 39.6638 26.9974 39.2945 26.9974 38.7587V25.2413ZM31.3085 19.5788C26.864 16.8967 21.6641 20.3733 21.6641 25.2413V38.7587C21.6641 43.6266 26.864 47.1032 31.3085 44.4212L42.5085 37.6625C46.7159 35.1235 46.7159 28.8764 42.5085 26.3375L31.3085 19.5788Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tSimplificar<\/br>instru\u00e7\u00f5es<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Muitas instru\u00e7\u00f5es, muitas informa\u00e7\u00f5es, os usu\u00e1rios n\u00e3o olharam<br \/>\n<\/br>Impacto: Falta de informa\u00e7\u00e3o sobre o que \u00e9 relevante para os usu\u00e1rios\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"65\" height=\"64\" viewbox=\"0 0 65 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.14844 32C5.14844 16.8102 17.4498 4.48047 32.668 4.48047C47.8595 4.48047 60.1875 16.8085 60.1875 32C60.1875 47.1915 47.8595 59.5195 32.668 59.5195C17.4498 59.5195 5.14844 47.1898 5.14844 32ZM32.668 9.8138C20.3988 9.8138 10.4818 19.7522 10.4818 32C10.4818 44.2477 20.3988 54.1862 32.668 54.1862C44.914 54.1862 54.8541 44.246 54.8541 32C54.8541 19.754 44.914 9.8138 32.668 9.8138ZM24.9536 23.9924C25.995 22.951 27.6834 22.951 28.7248 23.9924L32.8013 28.0688L36.8777 23.9924C37.9191 22.951 39.6076 22.951 40.649 23.9924C41.6904 25.0338 41.6904 26.7222 40.649 27.7636L36.5725 31.8401L40.9536 36.2212C41.995 37.2626 41.995 38.951 40.9536 39.9924C39.9122 41.0338 38.2237 41.0338 37.1823 39.9924L32.8013 35.6113L28.4202 39.9924C27.3788 41.0338 25.6904 41.0338 24.649 39.9924C23.6076 38.951 23.6076 37.2626 24.649 36.2212L29.03 31.8401L24.9536 27.7636C23.9122 26.7222 23.9122 25.0338 24.9536 23.9924Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tCriar feedbacks de erro<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Em rela\u00e7\u00e3o aos erros, os usu\u00e1rios n\u00e3o t\u00eam detalhes ou como resolv\u00ea-los<br \/>\n<\/br>Impacto: Alta perda de convers\u00e3o em etapas espec\u00edficas, como DOCs.\t\t\t\t\t<\/p>\n<p>\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewbox=\"0 0 64 64\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.3333 5.3335C13.9695 5.3335 8 11.303 8 18.6668V45.3335C8 52.6973 13.9695 58.6668 21.3333 58.6668H42.6667C50.0305 58.6668 56 52.6973 56 45.3335V18.6668C56 11.303 50.0305 5.3335 42.6667 5.3335H21.3333ZM13.3333 18.6668C13.3333 14.2486 16.9151 10.6668 21.3333 10.6668H42.6667C47.0849 10.6668 50.6667 14.2486 50.6667 18.6668V45.3335C50.6667 49.7518 47.0849 53.3335 42.6667 53.3335H21.3333C16.9151 53.3335 13.3333 49.7518 13.3333 45.3335V18.6668ZM18.6667 21.3335C18.6667 19.8607 19.8606 18.6668 21.3333 18.6668H32C33.4728 18.6668 34.6667 19.8607 34.6667 21.3335C34.6667 22.8063 33.4728 24.0002 32 24.0002H21.3333C19.8606 24.0002 18.6667 22.8063 18.6667 21.3335ZM21.3333 29.3335C19.8606 29.3335 18.6667 30.5274 18.6667 32.0002C18.6667 33.4729 19.8606 34.6668 21.3333 34.6668H42.6667C44.1394 34.6668 45.3333 33.4729 45.3333 32.0002C45.3333 30.5274 44.1394 29.3335 42.6667 29.3335H21.3333ZM21.3333 40.0002C19.8606 40.0002 18.6667 41.1941 18.6667 42.6668C18.6667 44.1396 19.8606 45.3335 21.3333 45.3335H42.6667C44.1394 45.3335 45.3333 44.1396 45.3333 42.6668C45.3333 41.1941 44.1394 40.0002 42.6667 40.0002H21.3333Z\" fill=\"#49D48C\"><\/path><\/svg>\t\t\t\t<\/p>\n<h4>\n\t\t\t\t\t\t\tInstru\u00e7\u00e3o<\/br>para todas as etapas<br \/>\n\t\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\t\tProblema: Algumas etapas literalmente n\u00e3o t\u00eam informa\u00e7\u00f5es<br \/>\n<\/br>Impacto: Alguns usu\u00e1rios se perdem em etapas b\u00e1sicas: conta banc\u00e1ria\t\t\t\t\t<\/p>\n<h1>DEFINI\u00c7\u00c3O<\/h1>\n<p data-start=\"85\" data-end=\"446\">Com base na primeira descoberta e nesta, usei todos os insights para redesenhar a experi\u00eancia final. A descoberta inicial se concentrou em problemas t\u00e9cnicos e de usabilidade \u2014 especialmente tudo o que n\u00e3o conseguimos corrigir durante o MVP. Esses eram, em sua maioria, problemas de baixa a m\u00e9dia complexidade. Posteriormente, realizamos workshops internos e entrevistas com usu\u00e1rios para nos aprofundarmos nas dificuldades e expectativas. Combinando tudo isso, conseguimos abordar os pacotes 2 e 3 de forma mais eficiente e estrat\u00e9gica durante o processo de redesenho.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"884\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1.png 1366w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1-300x194.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1-1024x663.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1-768x497.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1-320x207.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-1-1360x880.png 1360w\" data-sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/884;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Pacote 2<\/h2>\n<p style=\"font-size: 18px;\">Substitu\u00edmos o onboarding r\u00edgido e linear por um fluxo flex\u00edvel, no qual os usu\u00e1rios podiam preencher as informa\u00e7\u00f5es que tinham \u2014 como cat\u00e1logo, hor\u00e1rio de funcionamento ou logotipo \u2014 em qualquer ordem. Eles podiam salvar o progresso e retornar mais tarde, adaptando o processo \u00e0 sua realidade. O cadastro e a configura\u00e7\u00e3o foram separados, e um v\u00eddeo tutorial foi adicionado para orientar os usu\u00e1rios.<\/p>\n<h2>Pacote 3<\/h2>\n<p style=\"font-size: 18px;\">Reformulamos o cadastro para torn\u00e1-lo mais r\u00e1pido, otimizado para dispositivos m\u00f3veis e focado em coletar apenas as informa\u00e7\u00f5es essenciais de todos os usu\u00e1rios. Isso reduziu a carga cognitiva e nos permitiu gerar leads de alta qualidade em poucos minutos. A landing page e o fluxo de onboarding foram simplificados para ajudar os usu\u00e1rios a come\u00e7ar a vender com mais rapidez e confian\u00e7a.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"884\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2.png 1366w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2-300x194.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2-1024x663.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2-768x497.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2-320x207.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/release-plan-2-1360x880.png 1360w\" data-sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/884;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>SOLU\u00c7\u00c3O<\/h1>\n<p data-start=\"75\" data-end=\"372\">Na reformula\u00e7\u00e3o, concentrei-me em solucionar os problemas dos usu\u00e1rios e atingir as metas de neg\u00f3cios. Simplificamos o processo com um cadastro mais valioso \u2014 que ia al\u00e9m das informa\u00e7\u00f5es b\u00e1sicas de contato \u2014 e permitimos que os usu\u00e1rios conclu\u00edssem o processo de integra\u00e7\u00e3o em sua pr\u00f3pria ordem, com a op\u00e7\u00e3o de salvar e finalizar mais tarde.<\/p>\n<p data-start=\"374\" data-end=\"551\">Para orientar os usu\u00e1rios ap\u00f3s a integra\u00e7\u00e3o, introduzimos uma introdu\u00e7\u00e3o clara explicando quais plataformas eles usar\u00e3o, em que ordem e para qual finalidade, j\u00e1 que uma configura\u00e7\u00e3o geralmente depende da outra.<\/p>\n<p data-start=\"553\" data-end=\"781\">O <strong data-start=\"806\" data-end=\"844\">compara\u00e7\u00f5es de antes e depois abaixo<\/strong> foram capturados em resolu\u00e7\u00f5es diferentes - ent\u00e3o, embora haja uma diferen\u00e7a de tamanho vis\u00edvel, o foco est\u00e1 no <strong data-start=\"948\" data-end=\"993\">melhorias na estrutura visual e nos recursos<\/strong>, n\u00e3o resolu\u00e7\u00e3o.<\/p>\n<h2>VERS\u00c3O DESKTOP<\/h2>\n<h2>P\u00e1gina de destino<\/h2>\n<p style=\"font-size: 18px;\">Reformulei a landing page de onboarding, focando apenas no que realmente importa para os novos usu\u00e1rios. Em vez de sobrecarreg\u00e1-los com mais de 60 p\u00e1ginas desnecess\u00e1rias sobre o Rappi, implementei uma interface de usu\u00e1rio limpa e eficaz que destaca as informa\u00e7\u00f5es essenciais para impulsionar a convers\u00e3o.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319251-2-2.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319252-22-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319253-1.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319250-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/p>\n<h2>Cadastre-se: leads<\/h2>\n<p style=\"font-size: 18px;\">O cadastro original estava desconectado e inconsistente na interface do usu\u00e1rio. Unifiquei o design com um fluxo em fases simples e otimizado para dispositivos m\u00f3veis que captura dados mais relevantes \u2014 al\u00e9m de nome, e-mail e pa\u00eds \u2014, ajudando a gerar leads de maior qualidade.<\/p>\n<h2>Cadastre-se: restaurante<\/h2>\n<p style=\"font-size: 18px;\">Esta etapa tinha um layout confuso \u2014 muita informa\u00e7\u00e3o de uma s\u00f3 vez, estrutura de grade ruim, entradas pequenas para respostas longas e campos grandes para respostas curtas. Simplifiquei, concentrando-me apenas nas informa\u00e7\u00f5es essenciais do restaurante e dividindo o restante em etapas mais claras e gerenci\u00e1veis.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319251-1.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319252-1-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319254.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319250-1-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/p>\n<h2>Inscreva-se: localiza\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 18px;\">O fluxo antigo tinha uma entrada pequena, sugest\u00f5es quebradas e um modal de mapa oculto e com bugs que confundia os usu\u00e1rios. Eu o redesenhei com uma experi\u00eancia de mapa semelhante \u00e0 do Google Maps \u2014 com sugest\u00f5es, marca\u00e7\u00e3o manual e detec\u00e7\u00e3o de localiza\u00e7\u00e3o \u2014 tornando-o claro, utiliz\u00e1vel e confi\u00e1vel.<\/p>\n<h2>Anima\u00e7\u00e3o de carregamento<\/h2>\n<p style=\"font-size: 18px;\">O fluxo antigo tinha muitos redirecionamentos e solicita\u00e7\u00f5es de login, interrompendo a experi\u00eancia e causando confus\u00e3o para o usu\u00e1rio. Trabalhei com a equipe t\u00e9cnica para simplific\u00e1-lo por meio de uma anima\u00e7\u00e3o com login autom\u00e1tico, mostrando etapas de progresso claras, como <em data-start=\"292\" data-end=\"310\">criando conta<\/em>, <em data-start=\"312\" data-end=\"329\">preparando o espa\u00e7o<\/em>, e <em data-start=\"335\" data-end=\"349\">quase pronto<\/em>.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/647;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/ezgif-870dabc02e60e1-1-1024x647.gif\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/ezgif-69fb7efd278fb1.gif\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/506;\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319254-1.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319248-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/p>\n<h2>Configura\u00e7\u00e3o da loja: geral<\/h2>\n<p style=\"font-size: 18px;\">A vers\u00e3o antiga usava um stepper confuso com status repetidos e exibia informa\u00e7\u00f5es prematuras, como logins externos, antes mesmo que os usu\u00e1rios conclu\u00edssem o onboarding. Redesenhei-o para um layout mais limpo e responsivo, com foco na usabilidade \u2014 guiando os usu\u00e1rios a concluir as se\u00e7\u00f5es em seu pr\u00f3prio ritmo, com progresso claro e sem distra\u00e7\u00f5es.<\/p>\n<h2>Configura\u00e7\u00e3o da loja: cart\u00f5es<\/h2>\n<p style=\"font-size: 18px;\">O fluxo antigo tinha uma entrada pequena, sugest\u00f5es quebradas e um modal de mapa oculto e com bugs que confundiam os usu\u00e1rios. Eu o redesenhei com uma experi\u00eancia de mapa semelhante \u00e0 do Google Maps \u2014 com sugest\u00f5es, marca\u00e7\u00e3o manual e detec\u00e7\u00e3o de localiza\u00e7\u00e3o \u2014 tornando-o claro, utiliz\u00e1vel e confi\u00e1vel.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319254-1.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319248-1-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319253-5.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319252-2-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/p>\n<h2>Configura\u00e7\u00e3o da loja: horas<\/h2>\n<p style=\"font-size: 18px;\">Na vers\u00e3o antiga, os usu\u00e1rios tinham que abrir e salvar cada campo de dia e hora individualmente, tornando uma tarefa simples desnecessariamente demorada. Para compensar, a empresa preenchia previamente os hor\u00e1rios padr\u00e3o, o que causava mais confus\u00e3o do que ajudava.<\/p>\n<h2>Configura\u00e7\u00e3o da loja: horas<\/h2>\n<p style=\"font-size: 18px;\">Redesenhei o fluxo com uma experi\u00eancia mais intuitiva e eficiente, semelhante \u00e0 do Calendly. Os usu\u00e1rios agora selecionam apenas os dias em que sua loja estar\u00e1 aberta e podem definir os hor\u00e1rios para esses dias. Eles tamb\u00e9m podem copiar a programa\u00e7\u00e3o de um dia para outros com um \u00fanico clique \u2014 sem a necessidade de abrir ou salvar cada campo, o que agiliza significativamente o processo.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319253-6.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319252-3-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319251-3.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319250-7-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/p>\n<h2>Configura\u00e7\u00e3o da loja: cat\u00e1logo<\/h2>\n<p style=\"font-size: 18px;\">O cat\u00e1logo antigo impossibilitava a compara\u00e7\u00e3o eficiente de itens. Os usu\u00e1rios s\u00f3 podiam visualizar um produto ou categoria por vez, o que atrapalhava o fluxo de trabalho. Reformulei o cat\u00e1logo com um layout vertical que exibe os principais detalhes do produto \u2014 imagem, nome, descri\u00e7\u00e3o, pre\u00e7o e disponibilidade \u2014, facilitando a compara\u00e7\u00e3o e a tomada de decis\u00f5es.\n<\/p>\n<h2>Configura\u00e7\u00e3o da loja: cat\u00e1logo<\/h2>\n<p style=\"font-size: 18px;\">Na nova vers\u00e3o, os usu\u00e1rios podem editar produtos sem sair da visualiza\u00e7\u00e3o do cat\u00e1logo. Este modal lateral permite que eles continuem navegando ou comparando outros itens durante a edi\u00e7\u00e3o, uma necessidade comum ao criar produtos semelhantes. O modal tamb\u00e9m se adapta perfeitamente a dispositivos m\u00f3veis, simplificando tanto a experi\u00eancia do usu\u00e1rio quanto o esfor\u00e7o de desenvolvimento.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" style=\"--smush-placeholder-width: 1562px; --smush-placeholder-aspect-ratio: 1562\/1010;position: absolute;\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319251-4.png\" alt=\"OLD VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><br \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/Group-427319253-1024x660.png\" alt=\"NEW VERSION\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/660;\" \/><\/p>\n<h2>VERS\u00c3O M\u00d3VEL<\/h2>\n<h2>P\u00e1gina de destino<\/h2>\n<p style=\"font-size: 18px;\">Na landing page para dispositivos m\u00f3veis, o objetivo era simplificar o layout, tornando os elementos-chave mais acess\u00edveis. Adicionamos um banner responsivo \u2014 que n\u00e3o estava dispon\u00edvel na vers\u00e3o anterior \u2014 e movemos todos os bot\u00f5es de login e cadastro para a barra lateral. Cada se\u00e7\u00e3o agora se concentra em um bot\u00e3o de destaque que guia os usu\u00e1rios para a a\u00e7\u00e3o principal da p\u00e1gina: cadastro.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1496\" height=\"1352\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0.png 1496w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0-300x271.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0-1024x925.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0-768x694.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0-13x12.png 13w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0-320x289.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-0-1360x1229.png 1360w\" data-sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1496px; --smush-placeholder-aspect-ratio: 1496\/1352;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1496\" height=\"1352\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1.png 1496w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1-300x271.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1-1024x925.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1-768x694.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1-13x12.png 13w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1-320x289.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-1-1360x1229.png 1360w\" data-sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1496px; --smush-placeholder-aspect-ratio: 1496\/1352;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Inscreva-se: geral<\/h2>\n<p style=\"font-size: 18px;\">O objetivo era tornar o fluxo de inscri\u00e7\u00e3o mais adequado para dispositivos m\u00f3veis, reduzindo o excesso de conte\u00fado e dividindo-o em categorias claras, como informa\u00e7\u00f5es do usu\u00e1rio, restaurante, localiza\u00e7\u00e3o, representante legal e plano, tornando o processo mais f\u00e1cil e menos exigente cognitivamente.<\/p>\n<h2>Inscreva-se: rolando<\/h2>\n<p style=\"font-size: 18px;\">A vers\u00e3o anterior agrupava todas as se\u00e7\u00f5es em uma \u00fanica p\u00e1gina longa, exigindo mais de tr\u00eas rolagens completas no celular. Misturava conte\u00fado n\u00e3o relacionado \u2014 como colocar um mapa entre informa\u00e7\u00f5es pessoais e comerciais \u2014, causando confus\u00e3o e baixa usabilidade. Reestruturamos o fluxo em etapas claras, melhorando a clareza, o foco e a navega\u00e7\u00e3o geral.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1496\" height=\"1352\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2.png 1496w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2-300x271.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2-1024x925.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2-768x694.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2-13x12.png 13w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2-320x289.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-2-1360x1229.png 1360w\" data-sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1496px; --smush-placeholder-aspect-ratio: 1496\/1352;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1496\" height=\"1352\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3.png 1496w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3-300x271.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3-1024x925.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3-768x694.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3-13x12.png 13w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3-320x289.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-3-1360x1229.png 1360w\" data-sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1496px; --smush-placeholder-aspect-ratio: 1496\/1352;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Inscreva-se: localiza\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 18px;\">A etapa de localiza\u00e7\u00e3o estava oculta em um formul\u00e1rio longo com um \u00edcone vago e um campo pequeno. O mapa abria em um modal rol\u00e1vel, dificultando arrastar o marcador e a digita\u00e7\u00e3o de um endere\u00e7o. Redesenhei-o para tela cheia, responsivo, com intera\u00e7\u00e3o clara e sugest\u00f5es melhores \u2014 semelhante ao Airbnb ou ao Google Maps.<\/p>\n<h2>Configura\u00e7\u00e3o da loja<\/h2>\n<p style=\"font-size: 18px;\">O antigo layout kanban rolava em todas as dire\u00e7\u00f5es, cortava conte\u00fado e n\u00e3o era compat\u00edvel com dispositivos m\u00f3veis. Substitu\u00ed-o por um layout vertical e responsivo, onde os cart\u00f5es se empilham naturalmente no celular, tornando a experi\u00eancia mais limpa, clara e f\u00e1cil de navegar.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1496\" height=\"1352\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4.png 1496w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4-300x271.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4-1024x925.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4-768x694.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4-13x12.png 13w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4-320x289.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-4-1360x1229.png 1360w\" data-sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1496px; --smush-placeholder-aspect-ratio: 1496\/1352;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1496\" height=\"1352\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5.png 1496w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5-300x271.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5-1024x925.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5-768x694.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5-13x12.png 13w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5-320x289.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/new-1-5-1360x1229.png 1360w\" data-sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1496px; --smush-placeholder-aspect-ratio: 1496\/1352;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Cat\u00e1logo de produtos<\/h2>\n<p style=\"font-size: 18px;\">O cat\u00e1logo tinha imagens pequenas, texto min\u00fasculo e muita desorganiza\u00e7\u00e3o. Simplifiquei com bot\u00f5es grandes, apenas informa\u00e7\u00f5es essenciais e imagens maiores para melhor visibilidade. A edi\u00e7\u00e3o agora abre em tela cheia, totalmente otimizada para dispositivos m\u00f3veis.<\/p>\n<h1>RESULTADOS<\/h1>\n<p>Com a entrega de todos os pacotes reformulados, alcan\u00e7amos resultados s\u00f3lidos e mensur\u00e1veis. No fluxo de ponta a ponta, superamos a meta de 13,41 TP3T e atingimos 15,81 TP3T de convers\u00e3o. A convers\u00e3o de cadastro aumentou de uma meta de 231 TP3T para 291 TP3T, e a convers\u00e3o do menu atingiu 871 TP3T, superando a meta de 851 TP3T. Corre\u00e7\u00f5es no <strong>cat\u00e1logo de produtos<\/strong> e <strong>documento<\/strong> Os fluxos tiveram um impacto significativo, e as melhorias abriram espa\u00e7o para um projeto futuro dedicado. Todas as m\u00e9tricas foram monitoradas usando o Amplitude, demonstrando contribui\u00e7\u00e3o direta para os principais objetivos da empresa.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1575\" height=\"504\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results.png 1575w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-300x96.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-1024x328.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-768x246.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-1536x492.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-18x6.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-320x102.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/04\/results-1360x435.png 1360w\" data-sizes=\"auto, (max-width: 1575px) 100vw, 1575px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1575px; --smush-placeholder-aspect-ratio: 1575\/504;\" \/><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2c\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/airline-tickets-app-cvc\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/airline-tickets-app-cvc\/\" class=\"name\">Redesenho de voos<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2C <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-1676\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-flights-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2C <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Redesenho de voos<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de produto<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> CVC<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2C \u2022 Aplicativo m\u00f3vel<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Brasil<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">A experi\u00eancia de reserva de voos enfrentou problemas cr\u00edticos de usabilidade, pre\u00e7os pouco claros e interface de usu\u00e1rio inconsistente, resultando em altas taxas de desist\u00eancia e redu\u00e7\u00e3o da confian\u00e7a do usu\u00e1rio.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">\nO produto Voos foi redesenhado, passando do Webview para um aplicativo nativo, melhorando os principais recursos e criando uma experi\u00eancia m\u00f3vel perfeita.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Avalia\u00e7\u00f5es do aplicativo:<\/strong> Melhorado de 2.0 para 4.6.<\/li>\n<li style=\"font-size: 16px;\"><strong>Convers\u00e3o de checkout:<\/strong> Aumento de 212,5%.<\/li>\n<li style=\"font-size: 16px;\"><strong>Acabamento do livro:<\/strong> Aumento de 6.51%<\/li>\n<\/ul>\n<h1><b>DESCOBERTA<\/b><\/h1>\n<p data-pm-slice=\"1 1 []\">Embora eu n\u00e3o fosse diretamente respons\u00e1vel pela fase de pesquisa, desenvolvi-me com base nas descobertas da nossa equipe de pesquisa, garantindo que seus valiosos insights moldassem as solu\u00e7\u00f5es de design. Em vez de revisitar a fase de descoberta extensivamente, tomei decis\u00f5es informadas com base em pontos problem\u00e1ticos existentes do usu\u00e1rio e benchmarks competitivos.<\/p>\n<h2>Mapeamento de Experi\u00eancia<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:991,&quot;end&quot;:1483},&quot;regular_list_item&quot;,{&quot;start&quot;:991,&quot;end&quot;:1153}]\">Realizou uma an\u00e1lise detalhada da jornada atual do usu\u00e1rio para descobrir pontos de atrito e identificar oportunidades de melhoria.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-1-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-3-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Benchmarking Simples<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:991,&quot;end&quot;:1483},&quot;regular_list_item&quot;,{&quot;start&quot;:1154,&quot;end&quot;:1316}]\">Realizou uma an\u00e1lise b\u00e1sica de benchmark com os principais aplicativos de viagem para reunir insights e melhores pr\u00e1ticas relevantes para experi\u00eancias de reserva de voos.<\/p>\n<h2>Pontos de dor<br \/>&amp; Oportunidades<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:991,&quot;end&quot;:1483},&quot;regular_list_item&quot;,{&quot;start&quot;:1317,&quot;end&quot;:1483}]\">Revisou documentos de pesquisa existentes para extrair os principais pontos problem\u00e1ticos e oportunidades de neg\u00f3cios, alinhando-os com as necessidades do usu\u00e1rio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-2-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p data-pm-slice=\"1 1 []\">Esse <strong>processo de descoberta enxuta<\/strong> permitiu que eu me concentrasse no que era mais importante, equilibrando as necessidades do usu\u00e1rio com as prioridades do neg\u00f3cio e, ao mesmo tempo, garantindo a entrega pontual de solu\u00e7\u00f5es de design impactantes.<\/p>\n<h2><b>DEFINI\u00c7\u00c3O E IDEA\u00c7\u00c3O<\/b><\/h2>\n<h2>M\u00e9tricas de sucesso<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:1713,&quot;end&quot;:2437},&quot;regular_list_item&quot;,{&quot;start&quot;:1713,&quot;end&quot;:1884}]\">Definiu m\u00e9tricas de sucesso claras com foco na reten\u00e7\u00e3o de usu\u00e1rios, taxas de convers\u00e3o e redu\u00e7\u00e3o de problemas t\u00e9cnicos.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-4-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-5-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Desempenho atual<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:1713,&quot;end&quot;:2437},&quot;regular_list_item&quot;,{&quot;start&quot;:1886,&quot;end&quot;:2065}]\">Analisamos dados importantes do Mixpanel para entender as taxas de convers\u00e3o b\u00e1sicas e os padr\u00f5es de comportamento do usu\u00e1rio.<\/p>\n<h2>Recurso<br \/>Fluxo de refer\u00eancia<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:1713,&quot;end&quot;:2437},&quot;regular_list_item&quot;,{&quot;start&quot;:2067,&quot;end&quot;:2245}]\">Analisou os fluxos de reservas de voos dos concorrentes para identificar pontos fortes e oportunidades de diferencia\u00e7\u00e3o.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-6-1-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Fluxo de Novo Usu\u00e1rio<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:1713,&quot;end&quot;:2437},&quot;regular_list_item&quot;,{&quot;start&quot;:2247,&quot;end&quot;:2437}]\">Redesenhei o fluxo do usu\u00e1rio, comparando a vers\u00e3o antiga com a nova jornada otimizada para melhorar a efici\u00eancia e reduzir pontos de atrito.<\/p>\n<h2><b>PROJETO E VALIDA\u00c7\u00c3O<\/b><\/h2>\n<h2>M\u00e9dio<br \/>\nfidelidade<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:2473,&quot;end&quot;:3422},&quot;regular_list_item&quot;,{&quot;start&quot;:2473,&quot;end&quot;:2660}]\">Criou prot\u00f3tipos de fidelidade m\u00e9dia para validar hip\u00f3teses de design por meio de testes A\/B com usu\u00e1rios, permitindo feedback antecipado e decis\u00f5es baseadas em dados.<\/p>\n<p>https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/screen-recording-2025-01-28-at-193451_MctRymus.mov\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-9-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Projeto<br \/>\nCr\u00edtica<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:2473,&quot;end&quot;:3422},&quot;regular_list_item&quot;,{&quot;start&quot;:2662,&quot;end&quot;:2904}]\">Facilitou sess\u00f5es de cr\u00edtica de design com a equipe, incentivando a participa\u00e7\u00e3o ativa de todos os membros da equipe para compartilhar opini\u00f5es, sugest\u00f5es, esfor\u00e7os de implementa\u00e7\u00e3o e novas ideias para refinar a solu\u00e7\u00e3o de forma colaborativa.<\/p>\n<h2>Teste A\/B<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:2473,&quot;end&quot;:2989},&quot;regular_list_item&quot;,{&quot;start&quot;:2473,&quot;end&quot;:2634}]\">Realizou testes A\/B usando prot\u00f3tipos para avaliar varia\u00e7\u00f5es de design em tamanhos de cart\u00e3o com sa\u00edda e retorno juntos ou separados e medir o envolvimento do usu\u00e1rio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1737\" height=\"1698\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test.png 1737w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-300x293.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-1024x1001.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-768x751.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-1536x1502.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-320x313.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/a-b-test-1360x1329.png 1360w\" data-sizes=\"auto, (max-width: 1737px) 100vw, 1737px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1737px; --smush-placeholder-aspect-ratio: 1737\/1698;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1527\" height=\"1022\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3.png 1527w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3-300x201.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3-1024x685.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3-768x514.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3-320x214.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-3-1360x910.png 1360w\" data-sizes=\"auto, (max-width: 1527px) 100vw, 1527px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1527px; --smush-placeholder-aspect-ratio: 1527\/1022;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Resultados do teste de usabilidade<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:2473,&quot;end&quot;:2989},&quot;regular_list_item&quot;,{&quot;start&quot;:2636,&quot;end&quot;:2820}]\">Analisou os resultados do teste A\/B, mostrando melhorias significativas nas taxas de conclus\u00e3o de tarefas e na satisfa\u00e7\u00e3o do usu\u00e1rio.<\/p>\n<h2>Biblioteca de componentes<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:2473,&quot;end&quot;:2989},&quot;regular_list_item&quot;,{&quot;start&quot;:2822,&quot;end&quot;:2989}]\">Contribuiu para a constru\u00e7\u00e3o de uma nova biblioteca de componentes alinhada ao sistema de design atualizado, garantindo consist\u00eancia e escalabilidade em todo o aplicativo.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/aereo-10-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2><b>SOLU\u00c7\u00c3O FINAL<\/b><\/h2>\n<p data-pm-slice=\"1 1 []\">A solu\u00e7\u00e3o final concentrou-se em fornecer uma <strong>experi\u00eancia de reserva de voos nativa, intuitiva e de alto desempenho<\/strong>. Para destacar as melhorias, inclu\u00ed compara\u00e7\u00f5es entre os <strong>vers\u00e3o anterior da web-view<\/strong> e o <strong>novo design nativo<\/strong>.<\/p>\n<h2>Etapas de pesquisa<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:4108,&quot;end&quot;:4335}]\">Foi desenvolvido um processo de busca intuitivo com sugest\u00f5es inteligentes, facilitando aos usu\u00e1rios encontrar destinos, definir datas e receber resultados r\u00e1pidos e precisos.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1250\" height=\"849\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-8.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-8.png 1250w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-8-300x204.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-8-1024x696.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-8-768x522.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/f-8-320x217.png 320w\" data-sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1250px; --smush-placeholder-aspect-ratio: 1250\/849;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1481\" height=\"1005\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2.png 1481w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2-300x204.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2-1024x695.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2-768x521.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2-320x217.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-3-2-1360x923.png 1360w\" data-sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1481px; --smush-placeholder-aspect-ratio: 1481\/1005;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Carregando anima\u00e7\u00f5es<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:4337,&quot;end&quot;:4523}]\">Adicionadas anima\u00e7\u00f5es envolventes para cobrir longos tempos de carregamento, informando claramente os usu\u00e1rios sobre o processo em andamento para reduzir a frustra\u00e7\u00e3o.<\/p>\n<h2>Resultados compactos<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:4525,&quot;end&quot;:4773}]\">Implementou cart\u00f5es de voo compactos que exibem informa\u00e7\u00f5es essenciais, permitindo que os usu\u00e1rios selecionem rapidamente voos de ida sem a confus\u00e3o de combina\u00e7\u00f5es excessivas de voos de volta.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1480\" height=\"1005\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4.png 1480w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4-300x204.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4-1024x695.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4-768x522.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4-320x217.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-4-4-1360x924.png 1360w\" data-sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1480px; --smush-placeholder-aspect-ratio: 1480\/1005;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1480\" height=\"1005\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3.png 1480w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3-300x204.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3-1024x695.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3-768x522.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3-320x217.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-5-3-1360x924.png 1360w\" data-sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1480px; --smush-placeholder-aspect-ratio: 1480\/1005;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Detalhes da pesquisa<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:4775,&quot;end&quot;:5040}]\">Introduziu filtros r\u00e1pidos para melhores pre\u00e7os, voos sem escalas e muito mais. Habilitou modifica\u00e7\u00f5es f\u00e1ceis para destinos, datas e sele\u00e7\u00f5es de assentos, com detalhes adicionais como tempos de espera e disponibilidade de assentos.<\/p>\n<h2>Filtros de resultados<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5042,&quot;end&quot;:5253}]\">Desenvolvemos filtros avan\u00e7ados com base em op\u00e7\u00f5es usadas com frequ\u00eancia e sele\u00e7\u00f5es recentes, melhorando a personaliza\u00e7\u00e3o e facilitando a localiza\u00e7\u00e3o de voos adequados.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1480\" height=\"1005\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2.png 1480w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2-300x204.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2-1024x695.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2-768x522.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2-320x217.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-6-2-1360x924.png 1360w\" data-sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1480px; --smush-placeholder-aspect-ratio: 1480\/1005;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1480\" height=\"1005\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2.png 1480w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2-300x204.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2-1024x695.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2-768x522.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2-320x217.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/final-7-2-1360x924.png 1360w\" data-sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1480px; --smush-placeholder-aspect-ratio: 1480\/1005;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Confirma\u00e7\u00e3o de voo<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5255,&quot;end&quot;:5514}]\">Criei uma tela de confirma\u00e7\u00e3o detalhada com itiner\u00e1rios de voos, detalhamentos de pre\u00e7os e informa\u00e7\u00f5es cruciais de viagem, como diretrizes sobre a COVID-19, pol\u00edticas de bagagem e instru\u00e7\u00f5es do aeroporto.<\/p>\n<h2><b>VERS\u00c3O ANTIGA VS NOVA<\/b><\/h2>\n<h2>Carregando resultados<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5042,&quot;end&quot;:5253}]\">A vers\u00e3o antiga tinha tempos de carregamento de mais de 40 segundos com elementos de mudan\u00e7a. A nova vers\u00e3o adiciona uma anima\u00e7\u00e3o de carregamento e produtos complementares para manter os usu\u00e1rios engajados.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1271\" height=\"1066\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1.png 1271w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1-300x252.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1-1024x859.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1-768x644.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1-14x12.png 14w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-1-320x268.png 320w\" data-sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1271px; --smush-placeholder-aspect-ratio: 1271\/1066;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1271\" height=\"1066\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2.png 1271w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2-300x252.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2-1024x859.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2-768x644.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2-14x12.png 14w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-2-320x268.png 320w\" data-sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1271px; --smush-placeholder-aspect-ratio: 1271\/1066;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Tamanho fechado<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5255,&quot;end&quot;:5514}]\">A vers\u00e3o antiga tinha cart\u00f5es volumosos com detalhes redundantes de ida\/volta. A nova vers\u00e3o mostra primeiro a ida e depois op\u00e7\u00f5es concisas de volta, com foco em pre\u00e7o, tempo, bagagem, paradas e companhia a\u00e9rea.<\/p>\n<h2>Cart\u00e3o aberto<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5042,&quot;end&quot;:5253}]\">Na nova vers\u00e3o, ap\u00f3s clicar em um cart\u00e3o, os usu\u00e1rios veem detalhes como voos de volta, itiner\u00e1rio, classe e informa\u00e7\u00f5es da companhia a\u00e9rea, suportando um segundo JBTD.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1270\" height=\"1066\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3.png 1270w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3-300x252.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3-1024x860.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3-768x645.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3-14x12.png 14w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-3-320x269.png 320w\" data-sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1270px; --smush-placeholder-aspect-ratio: 1270\/1066;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1270\" height=\"1066\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4.png 1270w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4-300x252.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4-1024x860.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4-768x645.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4-14x12.png 14w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-4-320x269.png 320w\" data-sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1270px; --smush-placeholder-aspect-ratio: 1270\/1066;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Upselling<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5255,&quot;end&quot;:5514}]\">A vers\u00e3o antiga tinha rolagem estranha, dificultando a compara\u00e7\u00e3o de planos e detalhes importantes. A nova vers\u00e3o usa um layout vertical, mostrando todas as informa\u00e7\u00f5es em uma tela com detalhes expans\u00edveis.<\/p>\n<h2>Confirma\u00e7\u00e3o de voo<\/h2>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:true,&quot;start&quot;:4108,&quot;end&quot;:5514},&quot;regular_list_item&quot;,{&quot;start&quot;:5042,&quot;end&quot;:5253}]\">A vers\u00e3o antiga repetia informa\u00e7\u00f5es de busca com muita rolagem. A nova vers\u00e3o mostra detalhes importantes antecipadamente, com se\u00e7\u00f5es expans\u00edveis para itiner\u00e1rio, informa\u00e7\u00f5es da companhia a\u00e9rea, bagagem e check-in.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1271\" height=\"1066\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2.png 1271w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2-300x252.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2-1024x859.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2-768x644.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2-14x12.png 14w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/compare-5-2-320x268.png 320w\" data-sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1271px; --smush-placeholder-aspect-ratio: 1271\/1066;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>RESULTADOS<\/h1>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"224\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-1024x255.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-1024x255.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-300x75.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-768x191.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-18x4.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-320x80.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados-1360x339.png 1360w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/resultados.png 1424w\" data-sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/224;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p data-pm-slice=\"1 1 []\">Este projeto destacou a import\u00e2ncia de <strong>adaptabilidade em processos de design<\/strong>, especialmente ao trabalhar com equipes multifuncionais sob prazos apertados. Ao alavancar dados existentes, conduzir pesquisas focadas e manter uma comunica\u00e7\u00e3o clara com as partes interessadas, entreguei uma solu\u00e7\u00e3o que melhorou significativamente ambos <strong>experi\u00eancia do usu\u00e1rio<\/strong> e <strong>resultados de neg\u00f3cios<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2b\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/catalog-redesign\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/catalog-redesign\/\" class=\"name\">Protegido: Redesign do Cat\u00e1logo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2B <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-3243\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/BG-cover-new-catalog-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2B <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Protegido: Redesign do Cat\u00e1logo<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de Produto S\u00eanior<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> Rappi<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2B \u2022 Portal do Comerciante<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Global (9 pa\u00edses)<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">O cat\u00e1logo de duas camadas da Rappi limitava a escalabilidade e a personaliza\u00e7\u00e3o. Os restaurantes tinham dificuldade para espelhar seus menus na loja, o que levava a defeitos e perda de receita.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">\nFoi introduzida uma terceira camada para melhor agrupamento de produtos, personaliza\u00e7\u00e3o perfeita e gerenciamento eficiente de menus, melhorando a usabilidade e as opera\u00e7\u00f5es.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><\/li>\n<li style=\"font-size: 16px;\"><strong>+ EBITDA $2MM:<\/strong> 4\u00ba trimestre de 2025<\/li>\n<li style=\"font-size: 16px;\"><strong>Convers\u00e3o de menu:<\/strong> 76% \u2192 85%<\/li>\n<li style=\"font-size: 16px;\"><strong>Disponibilidade:<\/strong> 96,5% \u2192 98%<\/li>\n<li style=\"font-size: 16px;\"><strong>Defeitos:<\/strong> -50%<\/li>\n<\/ul>\n<h1>DESCOBERTA<\/h1>\n<h2>Identificando os problemas<\/h2>\n<p>Para entender os desafios da arquitetura existente, conduzimos:<\/p>\n<ul>\n<li><strong>Teste de produto:<\/strong> Mapeou a jornada do usu\u00e1rio para identificar pontos problem\u00e1ticos na cria\u00e7\u00e3o de menus e no gerenciamento de cat\u00e1logos.<\/li>\n<li><strong>Colabora\u00e7\u00e3o das partes interessadas:<\/strong> Fez parceria com equipes de Produto, Tecnologia e Cat\u00e1logo para alinhar metas e avaliar o impacto de limita\u00e7\u00f5es t\u00e9cnicas e de design.<\/li>\n<\/ul>\n<h2>Principais problemas identificados<\/h2>\n<ul>\n<li>\n<p><strong>Cria\u00e7\u00e3o de Combos Complexos:<\/strong> Os restaurantes n\u00e3o conseguiam agrupar produtos dinamicamente, limitando a flexibilidade e a experi\u00eancia do usu\u00e1rio.<\/p>\n<\/li>\n<li>\n<p><strong>Erros de menu:<\/strong> Altas taxas de defeitos (50 bps) causadas por desalinhamento entre produtos, coberturas e combos.<\/p>\n<\/li>\n<li>\n<p><strong>Falta de personaliza\u00e7\u00e3o:<\/strong> Concorrentes como UberEats e DiDi ofereceram modificadores aninhados e personaliza\u00e7\u00e3o avan\u00e7ada, enquanto Rappi ficou para tr\u00e1s.<\/p>\n<\/li>\n<li>\n<p><strong>Problemas de usabilidade:<\/strong> Muitos problemas de usabilidade foram identificados, incluindo desafios com o menu, navega\u00e7\u00e3o, localiza\u00e7\u00e3o de produtos, compreens\u00e3o de personaliza\u00e7\u00f5es e acesso \u00e0 ajuda.<\/p>\n<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/old-menu-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>SOLU\u00c7\u00c3O CONCEITUAL<\/h1>\n<h2>Nova Arquitetura<\/h2>\n<p>A solu\u00e7\u00e3o apresenta um sistema de tr\u00eas camadas \u2014 categorias, itens e grupos de modificadores \u2014 projetado para flexibilidade e facilidade de uso. O menu lateral foi substitu\u00eddo por um layout vertical, organizando as informa\u00e7\u00f5es em dois n\u00edveis: Produtos (categorias e produtos) e Personaliza\u00e7\u00f5es (personaliza\u00e7\u00f5es e op\u00e7\u00f5es), simplificando a navega\u00e7\u00e3o e melhorando a usabilidade.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Conception.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/alignments.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Idea\u00e7\u00e3o Colaborativa<\/h2>\n<p>Durante a fase de concep\u00e7\u00e3o, realizamos alinhamentos semanais com equipes-chave (<b>Cat\u00e1logo<\/b>, <strong>Parceiros do Portal<\/strong>, e <strong>Aplicativo do usu\u00e1rio B2C<\/strong>) para definir o escopo da nova arquitetura, garantir a compreens\u00e3o da funcionalidade da terceira camada e priorizar os recursos.<\/p>\n<h1>SOLU\u00c7\u00c3O FINAL<\/h1>\n<p>Transformamos a interface de cria\u00e7\u00e3o de produtos de um modal lateral para um <strong>design de tela cheia<\/strong>, apresentando:<\/p>\n<ul>\n<li><strong>Pr\u00e9via do menu:<\/strong> Os parceiros podem ver como seu menu aparecer\u00e1 para os clientes, evitando erros e garantindo o alinhamento com as configura\u00e7\u00f5es desejadas.<\/li>\n<li><strong>Compreens\u00e3o da Terceira Camada:<\/strong> A pr\u00e9via informa os parceiros sobre a nova arquitetura, simplificando a integra\u00e7\u00e3o e a configura\u00e7\u00e3o.<\/li>\n<li><strong>Processo simplificado:<\/strong> Etapas reduzidas em compara\u00e7\u00e3o aos concorrentes, oferecendo uma experi\u00eancia mais r\u00e1pida e f\u00e1cil de usar.<\/li>\n<\/ul>\n<h2>Cria\u00e7\u00e3o de Produto<\/h2>\n<p>Melhorei a navega\u00e7\u00e3o e o gerenciamento simplificando categorias e produtos. O processo de cria\u00e7\u00e3o de 3 etapas foi simplificado em uma \u00fanica etapa, aumentando a efici\u00eancia e priorizando as principais personaliza\u00e7\u00f5es.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1457\" height=\"882\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/ProductCreation-2.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1457px; --smush-placeholder-aspect-ratio: 1457\/882;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1457\" height=\"882\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/ProductPreview-2.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1457px; --smush-placeholder-aspect-ratio: 1457\/882;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Pr\u00e9via do produto<\/h2>\n<p>Eu projetei um recurso de visualiza\u00e7\u00e3o ao vivo que permite aos usu\u00e1rios testar e refinar seus cat\u00e1logos em tempo real, garantindo um processo de cria\u00e7\u00e3o perfeito e reduzindo a necessidade de revis\u00f5es.<\/p>\n<h2>Procurar<\/h2>\n<p>Aprimorei a pesquisa para incluir categorias, produtos, personaliza\u00e7\u00f5es e op\u00e7\u00f5es, melhorando a efici\u00eancia e a clareza ao mostrar as quantidades dos itens.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1457\" height=\"882\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Search-2.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1457px; --smush-placeholder-aspect-ratio: 1457\/882;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1457\" height=\"882\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/CustomizationManager-2.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1457px; --smush-placeholder-aspect-ratio: 1457\/882;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Personaliza\u00e7\u00e3o<\/h2>\n<p>Simplifiquei as personaliza\u00e7\u00f5es com um sistema de navega\u00e7\u00e3o, permitindo edi\u00e7\u00f5es em uma \u00fanica interface, reduzindo etapas e eliminando p\u00e1ginas de edi\u00e7\u00e3o separadas.<\/p>\n<p>Adicionamos recursos como assist\u00eancia guiada, agendamento de disponibilidade, menus hier\u00e1rquicos e ferramentas para duplicar e reutilizar personaliza\u00e7\u00f5es, melhorando a usabilidade e a efici\u00eancia, ao mesmo tempo em que atendemos \u00e0s principais necessidades do usu\u00e1rio.<\/p>\n<h1>DESKTOP-PRIMEIRO LAN\u00c7AMENTO<\/h1>\n<p>Reconhecendo a baixa ado\u00e7\u00e3o m\u00f3vel dos Parceiros do Portal, priorizamos uma <strong>abordagem desktop-first<\/strong> para esta fase. A vers\u00e3o desktop fornecer\u00e1 funcionalidade robusta para a maioria dos usu\u00e1rios, com adapta\u00e7\u00f5es m\u00f3veis planejadas para itera\u00e7\u00f5es futuras.<\/p>\n<p>No que diz respeito ao design, nosso foco estava em melhorar a usabilidade, implementando melhorias b\u00e1sicas, como tornar os bot\u00f5es mais acess\u00edveis, garantir um fluxo cont\u00ednuo em toda a plataforma, manter layouts de p\u00e1ginas limpos e organizados e simplificar a complexidade, alinhando-se aos padr\u00f5es de mercado vigentes.<\/p>\n<p>Dado que 50% dos nossos utilizadores acedem \u00e0 plataforma atrav\u00e9s de dispositivos m\u00f3veis, demos especial \u00eanfase \u00e0 otimiza\u00e7\u00e3o da experi\u00eancia m\u00f3vel. Al\u00e9m disso, pretendemos orientar os usu\u00e1rios de forma mais eficaz, incorporando indicadores de progresso e instru\u00e7\u00f5es claras para melhorar a jornada geral do usu\u00e1rio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"617\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/COMPARISON-7.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/617;\" \/><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2b f-design-system f-team-culture\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/text-field-creation-design-system\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/text-field-creation-design-system\/\" class=\"name\">Protegido: Campo de Texto: Sistema de Design<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2B, Sistema de Design, Equipe e Colabora\u00e7\u00e3o <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-2894\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/BG-cover-txt-field-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2B, Sistema de Design, Equipe e Colabora\u00e7\u00e3o <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Protegido: Campo de Texto: Sistema de Design<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de Produto S\u00eanior<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> Rappi<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2B \u2022 Projeto<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Global (9 pa\u00edses)<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">Nossa equipe de Design B2B lutou com um Design System fragmentado e inconsistente. A falta de componentes essenciais atrapalhou nosso fluxo de trabalho, enquanto as equipes operavam de forma independente, diluindo a identidade da marca.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">\nSem uma equipe dedicada de Design System, adotamos uma abordagem colaborativa. Um designer de produto liderou o esfor\u00e7o enquanto designers individuais contribu\u00edram com componentes.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Prazo de entrega:<\/strong> Reduzido atrav\u00e9s da efici\u00eancia melhorada dos componentes.<\/li>\n<li style=\"font-size: 16px;\"><strong>Engajamento do usu\u00e1rio:<\/strong> Aumentou devido a um sistema de design mais intuitivo.<\/li>\n<li style=\"font-size: 16px;\"><strong>Consist\u00eancia:<\/strong> Fortalecido em produtos B2B.<\/li>\n<\/ul>\n<h1>DESCOBERTA<\/h1>\n<p>Para estabelecer as bases para a cria\u00e7\u00e3o de nossos componentes, inspirei-me nos componentes do Google e no Material Design, permanecendo aberto a insights de outros sistemas. Minha abordagem envolveu mapear componentes concorrentes e auditar nosso cen\u00e1rio de design interno. Isso permitiu o desenvolvimento de uma solu\u00e7\u00e3o de componentes unificada que atendeu \u00e0s necessidades de todas as equipes, garantindo consist\u00eancia na interface do usu\u00e1rio e na funcionalidade, ao mesmo tempo que acomodava diversas varia\u00e7\u00f5es de componentes.<\/p>\n<h2>Componentes<br \/>nos concorrentes<\/h2>\n<p style=\"font-size: 18px;\">Busquei inspira\u00e7\u00e3o em l\u00edderes do setor como Google, Airbnb, Uber Eats e nas interfaces web e iOS da Apple. Embora a biblioteca mais recente do Google estivesse prontamente dispon\u00edvel para refer\u00eancia, reuni capturas de tela dos componentes do campo de texto de outras plataformas para estudar seus v\u00e1rios estados e designs.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1041\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1.png 1463w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1-1024x729.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-1-1360x968.png 1360w\" data-sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1041;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2.png 1463w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2-1024x728.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2-320x227.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-2-1360x967.png 1360w\" data-sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Componentes<br \/>em equipes Rappi<\/h2>\n<p style=\"font-size: 18px;\">No Rappi, solicitei que cada equipe separasse seus componentes de campo de texto e os fornecesse para mim. Isso permitiu uma compara\u00e7\u00e3o completa entre as equipes, permitindo uma compreens\u00e3o mais profunda da identidade visual de cada equipe, dos requisitos exclusivos e das abordagens para atender \u00e0s necessidades espec\u00edficas em seus respectivos dom\u00ednios.<\/p>\n<h2>Baseado em Estrutura<br \/>em design de materiais<\/h2>\n<p style=\"font-size: 18px;\">Combinando informa\u00e7\u00f5es das equipes da Rappi e padr\u00f5es da ind\u00fastria como o Material Design do Google, sintetizei uma estrutura de campo de texto exclusiva. Ao mesclar insights internos com padr\u00f5es de mercado, criei um sistema abrangente.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3.png 1463w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3-1024x728.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3-320x227.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/disc-3-1360x967.png 1360w\" data-sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>DEFINI\u00c7\u00c3O<\/h1>\n<p>Para garantir a estrutura ideal para nossos projetistas e acomodar diversas necessidades, baseamos nosso projeto em descobertas completas. Estabeleci uma anatomia de componente central e, em seguida, adaptei varia\u00e7\u00f5es adicionais para atender aos requisitos de nossas equipes de design, incorporando mensagens de suporte, estados, \u00edcones, tamanhos de texto grandes, c\u00f3digos e chips.<\/p>\n<h2>Anatomia dos componentes<\/h2>\n<p style=\"font-size: 18px;\">A anatomia do componente refletia de perto os princ\u00edpios do Material Design, mas inclu\u00eda um recurso de contorno, aprimorando sua capacidade de mostrar claramente v\u00e1rios estados. Esta escolha de design facilitou explica\u00e7\u00f5es completas tanto para nossa equipe quanto para as partes interessadas, garantindo uma compreens\u00e3o abrangente da estrutura e funcionalidade do componente.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1462\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1.png 1462w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1-1024x728.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-1-1360x967.png 1360w\" data-sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1462px; --smush-placeholder-aspect-ratio: 1462\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1462\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1.png 1462w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1-1024x728.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/DEF-2-1-1360x967.png 1360w\" data-sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1462px; --smush-placeholder-aspect-ratio: 1462\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Estados e Varia\u00e7\u00f5es<\/h2>\n<p style=\"font-size: 18px;\">Derivado das prefer\u00eancias da equipe, os estados e varia\u00e7\u00f5es do componente foram otimizados para capacidade de resposta em desktops e dispositivos m\u00f3veis, excluindo aplicativos m\u00f3veis. Esquemas de cores definidos para estados de erro, foco, desativado, padr\u00e3o e preenchimento, com uma cor de destaque que aprimora a experi\u00eancia do cursor. Posicionamentos de \u00edcones padronizados permitem op\u00e7\u00f5es em ambos os lados, um lado ou nenhum. V\u00e1rios tipos de componentes foram estabelecidos, atendendo a necessidades como texto longo, valida\u00e7\u00f5es de c\u00f3digo e chips.<\/p>\n<h1>SOLU\u00c7\u00c3O<\/h1>\n<h2>Uso de componentes<\/h2>\n<p style=\"font-size: 18px;\">Para uma experi\u00eancia de designer perfeita, consolidei todas as varia\u00e7\u00f5es, estados e elementos em um \u00fanico componente principal, simplificando o uso ao oferecer tudo o que \u00e9 necess\u00e1rio em um s\u00f3 lugar, agilizando assim a efici\u00eancia do fluxo de trabalho.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/TEXT-FIELD-DS-1.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/TEXT-FIELD-VARIATIONS-1.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Todas as varia\u00e7\u00f5es<\/h2>\n<p style=\"font-size: 18px;\">Elaborei meticulosamente uma gama abrangente de varia\u00e7\u00f5es abrangendo v\u00e1rios estados: padr\u00e3o, foco, foco, foco com espa\u00e7o reservado, preenchimento, preenchido, desabilitado, desabilitado preenchido e erro. Essas varia\u00e7\u00f5es foram aplicadas em todos os tipos, incluindo posicionamentos de \u00edcones (esquerda, direita ou ambos), \u00e1reas de texto, valida\u00e7\u00f5es de c\u00f3digo e chips, garantindo versatilidade e cobertura completa.<\/p>\n<h2>Introdu\u00e7\u00e3o<br \/>para o componente<\/h2>\n<p style=\"font-size: 18px;\">Para fornecer uma compreens\u00e3o abrangente da funcionalidade do componente, desenvolvi uma documenta\u00e7\u00e3o completa cobrindo sua introdu\u00e7\u00e3o, anatomia, especifica\u00e7\u00f5es e diversos exemplos de uso em diversas p\u00e1ginas e produtos, servindo como um guia valioso para os usu\u00e1rios.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/TEXT-FIELD-DOC-1.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/05\/TEXT-FIELD-USAGE-1.gif\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Regras de uso<\/h2>\n<p style=\"font-size: 18px;\">Para garantir o uso cont\u00ednuo e manter padr\u00f5es de design consistentes ao mesmo tempo em que resolvo poss\u00edveis problemas, estabeleci diretrizes claras detalhando como cada componente deveria ser utilizado, incluindo especifica\u00e7\u00f5es de largura m\u00e1xima e outros detalhes cr\u00edticos para preservar a consist\u00eancia e evitar discrep\u00e2ncias.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2b f-research-data-driven\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/batch-and-bundle-rappi\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/batch-and-bundle-rappi\/\" class=\"name\">Protegido: Ordens M\u00faltiplas<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2B, Pesquisa e Orientado por Dados <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-1347\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-bnb-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2B, Pesquisa e Orientado por Dados <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Protegido: Ordens M\u00faltiplas<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de Produto S\u00eanior<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> Rappi<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2B \u2022 Gerente de pedidos<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Global (9 pa\u00edses)<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">O <strong data-start=\"544\" data-end=\"568\">Modelo de lote e pacote<\/strong>, embora lucrativo, levou a <strong data-start=\"595\" data-end=\"646\">Altas taxas de defeitos, tempos ruins e cancelamentos<\/strong>, com grandes quedas em <strong data-start=\"672\" data-end=\"703\">Processos de menu e documento<\/strong>.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">Redesenhado <strong data-start=\"732\" data-end=\"759\">Fluxos de menu e documento<\/strong>, melhorou <strong data-start=\"770\" data-end=\"806\">usabilidade e efici\u00eancia de processo<\/strong>e alinhou as corre\u00e7\u00f5es t\u00e9cnicas com as metas de neg\u00f3cios para reduzir defeitos.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Taxa de defeitos:<\/strong> Atingiu uma redu\u00e7\u00e3o de 2 pontos-base (bps).<\/li>\n<li style=\"font-size: 16px;\"><strong>Progresso em dire\u00e7\u00e3o \u00e0 meta:<\/strong> De 6bps para a meta de 4bps.<\/li>\n<li style=\"font-size: 16px;\"><strong>Ordem Ruim:<\/strong> Redu\u00e7\u00e3o de $20.000\/m\u00eas.<\/li>\n<\/ul>\n<h1>DESCOBERTA<\/h1>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"963\" height=\"2222\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing.png 963w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing-130x300.png 130w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing-444x1024.png 444w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing-768x1772.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing-666x1536.png 666w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing-888x2048.png 888w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/Briefing-320x738.png 320w\" data-sizes=\"auto, (max-width: 963px) 100vw, 963px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 963px; --smush-placeholder-aspect-ratio: 963\/2222;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Briefing e<br \/>Alinhamento do Projeto<\/h2>\n<p style=\"font-size: 18px;\">Antes de embarcar em qualquer projeto, procuro meticulosamente mapear e compreender seus aspectos fundamentais. Isto envolve alinhar-me com as partes interessadas envolvidas, anotando a data de in\u00edcio do projeto e estabelecendo firmemente o seu prazo. Al\u00e9m disso, garanto um entendimento completo dos elementos auxiliares, como PRDs, Epics e M\u00e9tricas, que s\u00e3o gerenciados via Jira.<\/p>\n<p style=\"font-size: 18px;\">No \u00e2mbito do design, concentro-me em fornecer documenta\u00e7\u00e3o abrangente para as partes interessadas que utilizam o Figma, oferecendo insights contextuais sobre a solu\u00e7\u00e3o, incluindo as circunst\u00e2ncias de sua cria\u00e7\u00e3o, prazos associados e principais contribuidores. Esta documenta\u00e7\u00e3o \u00e9 inestim\u00e1vel para a continuidade perfeita do projeto, principalmente em cen\u00e1rios em que posso estar indispon\u00edvel devido a f\u00e9rias ou sa\u00edda da empresa.<\/p>\n<p style=\"font-size: 18px;\">Inclu\u00eddos nesta documenta\u00e7\u00e3o est\u00e3o v\u00e1rios ativos do projeto, como estudos de design que abrangem fluxos, ideias, esbo\u00e7os e projetos, juntamente com documentos de pesquisa e quaisquer materiais fundamentais utilizados. Esta compila\u00e7\u00e3o se estende a arquivos escritos e apresenta\u00e7\u00f5es, sejam provenientes de meus pr\u00f3prios esfor\u00e7os ou daqueles gerados pela equipe de produto, que muitas vezes produzem uma infinidade de materiais de apresenta\u00e7\u00e3o.<\/p>\n<p style=\"font-size: 18px;\">Posteriormente, aprofundo-me nos componentes principais do projeto, mapeando meticulosamente a defini\u00e7\u00e3o do problema, a estrutura contextual e os objetivos gerais do design. Esta pr\u00e1tica garante uma trajet\u00f3ria clara e inabal\u00e1vel, permitindo a tomada de decis\u00f5es informadas ao longo do ciclo de vida do projeto. Caso algum aspecto da dire\u00e7\u00e3o do projeto pare\u00e7a amb\u00edguo, envolvo-me proativamente no esclarecimento de discuss\u00f5es ou proponho iniciativas de pesquisa para facilitar uma compreens\u00e3o mais profunda, especialmente se a vis\u00e3o da equipe de Produto n\u00e3o estiver definitivamente estabelecida.<\/p>\n<h2>Coletar informa\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 18px;\">Como esse foi um projeto pequeno e o time de Produto j\u00e1 tinha muita vis\u00e3o sobre isso, apenas coletei o m\u00e1ximo de informa\u00e7\u00f5es que eles t\u00eam e o que eles sabem sobre problemas, necessidades, cen\u00e1rios reais e alguns benchmarks que eles j\u00e1 possuem.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-0.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-0.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-0-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-0-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-0-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-0-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>IDEA\u00c7\u00c3O E DEFINI\u00c7\u00c3O<\/h1>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-1-0.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-1-0.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-1-0-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-1-0-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-1-0-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-1-0-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Neg\u00f3cios e<br \/>Valida\u00e7\u00e3o T\u00e9cnica<\/h2>\n<p style=\"font-size: 18px;\">Inicialmente validei a ideia esbo\u00e7ando designs de baixa fidelidade no FigJam, buscando feedback da equipe de produto. A apresenta\u00e7\u00e3o de tr\u00eas op\u00e7\u00f5es de fluxo \u00e0s partes interessadas mostrou-se eficiente, economizando tempo e facilitando a valida\u00e7\u00e3o e a itera\u00e7\u00e3o, permitindo ajustes e elimina\u00e7\u00f5es r\u00e1pidas conforme necess\u00e1rio.<\/p>\n<h2>Cr\u00edtica de Design<\/h2>\n<p style=\"font-size: 18px;\">Facilitei uma sess\u00e3o de cr\u00edtica de design com a equipe para validar o fluxo que criei, garantindo que ele atendesse aos requisitos de neg\u00f3cios e abordasse problemas de usabilidade. O feedback foi coletado e incorporado de forma iterativa, promovendo a colabora\u00e7\u00e3o e refinando o design para otimizar a funcionalidade e a experi\u00eancia do usu\u00e1rio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-2-0.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-2-0.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-2-0-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-2-0-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-2-0-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-IDEATION-2-0-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>DESCOBERTA<\/h1>\n<h1>SOLU\u00c7\u00c3O FINAL<\/h1>\n<h5>\u00c1rea de Trabalho<\/h5>\n<h2>Melhorar a interface do usu\u00e1rio<\/h2>\n<p style=\"font-size: 18px;\">Implementamos melhorias na interface do usu\u00e1rio, como alinhar espa\u00e7os em m\u00faltiplos de 8px, garantir tamanhos corretos de componentes e integrar cores do sistema de design. Alturas de cart\u00e3o refinadas, otimizado o rel\u00f3gio de tempo de espera e aplicadas diretrizes de UI ausentes de acordo com nossos padr\u00f5es de projeto.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-1-1-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-2-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>\u00c1rea de Trabalho<\/h5>\n<h2>Detalhes do pedido<\/h2>\n<p style=\"font-size: 18px;\">Para os detalhes do pedido deste MVP, introduzimos uma tag acima do ID do pedido para indicar a multiplicidade devido ao esfor\u00e7o consider\u00e1vel envolvido na implementa\u00e7\u00e3o de dois pedidos na mesma p\u00e1gina. Al\u00e9m disso, conduzimos uma reformula\u00e7\u00e3o da interface do usu\u00e1rio nesta p\u00e1gina, seguindo o guia do sistema de design para bot\u00f5es, tags, tempo de cozimento e outros elementos.<\/p>\n<h5>\u00c1rea de Trabalho<\/h5>\n<h2>Pedidos separados<\/h2>\n<p style=\"font-size: 18px;\">Neste MVP, devido \u00e0 complexidade envolvida, devemos realocar os pedidos duplos das colunas \u201cAceitar\u201d e \u201cPreparando\u201d para cart\u00f5es separados. Somente na coluna final eles ser\u00e3o agrupados. Observa\u00e7\u00e3o: nesse fluxo, as melhorias incluem uma exibi\u00e7\u00e3o aprimorada do estado vazio quando n\u00e3o h\u00e1 mais pedidos.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-3-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-4-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>\u00c1rea de Trabalho<\/h5>\n<h2>Ordens de espera<\/h2>\n<p style=\"font-size: 18px;\">Quando um pedido \u00e9 conclu\u00eddo enquanto o outro permanece pendente, uma mensagem \u00e9 exibida acima, proibindo os usu\u00e1rios de entregar os pedidos separadamente. Em vez disso, eles devem ser entregues juntos. Uma notifica\u00e7\u00e3o informa o usu\u00e1rio, informando \u201cAguardando n\u00famero do pedido xxxx\u201d para garantir que ambos os pedidos sejam entregues simultaneamente.<\/p>\n<h5>\u00c1rea de Trabalho<\/h5>\n<h2>Pedidos mesclados<\/h2>\n<p style=\"font-size: 18px;\">Nesta etapa final do MVP, os usu\u00e1rios podem visualizar os dois pedidos separadamente, pois incentiva os restaurantes a enviarem os dois juntos. Por\u00e9m, eles s\u00e3o exibidos juntos no mesmo cart\u00e3o, enfatizando a necessidade de envio simult\u00e2neo. Al\u00e9m disso, um prompt de confirma\u00e7\u00e3o garante que ambos os pedidos foram enviados juntos antes de conclu\u00ed-los.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-d-5-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1147\" height=\"886\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-t-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-t-1.png 1147w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-t-1-300x232.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-t-1-1024x791.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-t-1-768x593.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-t-1-320x247.png 320w\" data-sizes=\"auto, (max-width: 1147px) 100vw, 1147px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1147px; --smush-placeholder-aspect-ratio: 1147\/886;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>APLICATIVO para tablets<\/h5>\n<h2>Mudando para o APP<\/h2>\n<p style=\"font-size: 18px;\">Na vers\u00e3o para tablet, concentrei-me na acessibilidade t\u00e1til, ampliando as a\u00e7\u00f5es e melhorando a legibilidade do texto. Com recursos limitados, simplifiquei o design em aplicativos para desktop, tablet e dispositivos m\u00f3veis para obter consist\u00eancia. Priorizar a orienta\u00e7\u00e3o paisag\u00edstica minimizou o esfor\u00e7o e melhorou a usabilidade. A remo\u00e7\u00e3o de elementos desnecess\u00e1rios, como \u00edcones de status de entrega, e a otimiza\u00e7\u00e3o do espa\u00e7o melhoraram a experi\u00eancia do usu\u00e1rio.<\/p>\n<h5>APLICATIVO para tablets<\/h5>\n<h2>Adapta\u00e7\u00e3o de layout<\/h2>\n<p style=\"font-size: 18px;\">Na vers\u00e3o para tablet, simplificamos removendo os \u00edcones de status de entrega, optando por uma exibi\u00e7\u00e3o clara do tempo restante em minutos. Otimizamos o espa\u00e7o para acessibilidade, agilizando cada pedido, reduzindo informa\u00e7\u00f5es desnecess\u00e1rias do restaurante para minimizar a altura do cart\u00e3o. Isso permitiu que os usu\u00e1rios acessassem informa\u00e7\u00f5es essenciais nos pedidos sem sobrecarregar a interface.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1147\" height=\"886\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-solution-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-solution-3.png 1147w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-solution-3-300x232.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-solution-3-1024x791.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-solution-3-768x593.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-solution-3-320x247.png 320w\" data-sizes=\"auto, (max-width: 1147px) 100vw, 1147px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1147px; --smush-placeholder-aspect-ratio: 1147\/886;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"859\" height=\"875\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-1.png 859w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-1-295x300.png 295w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-1-768x782.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-1-320x326.png 320w\" data-sizes=\"auto, (max-width: 859px) 100vw, 859px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 859px; --smush-placeholder-aspect-ratio: 859\/875;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>Aplicativo m\u00f3vel<\/h5>\n<h2>Capacidade de resposta<br \/>\n<\/h2>\n<p style=\"font-size: 18px;\">Na vers\u00e3o mobile, adaptando-nos aos h\u00e1bitos verticais do usu\u00e1rio, introduzimos a navega\u00e7\u00e3o por abas e a visualiza\u00e7\u00e3o de cart\u00f5es por colunas para otimizar o espa\u00e7o. Cada coluna apresenta uma indica\u00e7\u00e3o clara de novos pedidos na parte superior para f\u00e1cil acesso. No entanto, \u00e9 usado principalmente para administra\u00e7\u00e3o de lojas, com tablets e desktops lidando com tarefas operacionais.<\/p>\n<h5>Mobile APP<\/h5>\n<h2>Cart\u00e3o de pedido e detalhes<\/h2>\n<p style=\"font-size: 18px;\">Na vers\u00e3o mobile, dada a menor utiliza\u00e7\u00e3o, priorizamos a efici\u00eancia focando apenas nos recursos essenciais, com melhorias adicionais adiadas para atualiza\u00e7\u00f5es subsequentes. No entanto, garantimos espa\u00e7amento e capacidade de resposta ideais para minimizar a rolagem e aderir \u00e0s pr\u00e1ticas recomendadas para dispositivos m\u00f3veis, apesar de n\u00e3o revisarmos todo o layout.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"859\" height=\"875\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-2.png 859w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-2-295x300.png 295w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-2-768x782.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/bnb-m-2-320x326.png 320w\" data-sizes=\"auto, (max-width: 859px) 100vw, 859px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 859px; --smush-placeholder-aspect-ratio: 859\/875;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>TRANSFER\u00caNCIA E BIBLIOTECA<\/h1>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-3.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-3-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-3-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-3-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-3-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Equipe <\/br>Componentes<\/h2>\n<p style=\"font-size: 18px;\">Criei uma biblioteca centralizada de componentes de equipe para agilizar os esfor\u00e7os de design e promover consist\u00eancia. Com um novo designer a bordo, evitou a cria\u00e7\u00e3o redundante de componentes e garantiu a ades\u00e3o aos padr\u00f5es existentes. A biblioteca facilitou o acesso a componentes reutiliz\u00e1veis e ofereceu uma interface estruturada para modificar e ativar elementos, aumentando a efici\u00eancia em nosso fluxo de trabalho de design.<\/p>\n<h2>Estrutura de Componentes<\/h2>\n<p style=\"font-size: 18px;\">Para simplificar a cria\u00e7\u00e3o e as apresenta\u00e7\u00f5es, cada componente, desde cart\u00f5es a bot\u00f5es e colunas, oferece varia\u00e7\u00f5es personaliz\u00e1veis atrav\u00e9s do painel direito. Esse recurso permite transi\u00e7\u00f5es perfeitas entre varia\u00e7\u00f5es, estados, tags e componentes, aumentando assim a efici\u00eancia da prototipagem e da itera\u00e7\u00e3o do design.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-5.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-5.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-5-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-5-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-5-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-5-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Fluxo de transfer\u00eancia<\/h2>\n<p style=\"font-size: 18px;\">Eu gero fluxogramas para desktop, tablet e celular, detalhando inicialmente as orienta\u00e7\u00f5es retrato e paisagem para tablets. Eles s\u00e3o amalgamados em um fluxo coeso com setas direcionais claras, facilitando a compreens\u00e3o do desenvolvedor. As indica\u00e7\u00f5es dos componentes e as anota\u00e7\u00f5es dos problemas s\u00e3o fornecidas abaixo para garantir clareza e orienta\u00e7\u00e3o.<\/p>\n<h2>Detalhes de<br \/>Componentes<\/h2>\n<p style=\"font-size: 18px;\">Conforme mencionado anteriormente, aloco espa\u00e7o consistentemente para componentes, ajustando com base nas necessidades do projeto. Dependendo da complexidade do projeto, determino se explica\u00e7\u00f5es adicionais s\u00e3o necess\u00e1rias por meio de post-its ou texto no Figma. Se as discuss\u00f5es dos desenvolvedores forem completas e as varia\u00e7\u00f5es dos componentes forem diretas, explica\u00e7\u00f5es detalhadas podem n\u00e3o ser necess\u00e1rias.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"903\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-2.png 1274w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-2-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-2-1024x726.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-2-768x544.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BNB-HF-0-2-320x227.png 320w\" data-sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1274px; --smush-placeholder-aspect-ratio: 1274\/903;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>RESULTADOS<\/h1>\n<p>Atingimos com sucesso nossa meta de reduzir a porcentagem de pedidos incorretos no pacote, resultando em economias mensais de $20.000. Nossa meta era diminuir a taxa de defeitos em 4 pontos base (bps), uma meta que alcan\u00e7amos com precis\u00e3o \u2013 atingindo 1.00% de nossa meta em um trimestre, lan\u00e7ando atualiza\u00e7\u00f5es pa\u00eds por pa\u00eds e dispositivo por dispositivo.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1607\" height=\"244\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1.png 1607w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1-300x46.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1-1024x155.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1-768x117.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1-1536x233.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1-320x49.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/RESULTS-1-1360x206.png 1360w\" data-sizes=\"auto, (max-width: 1607px) 100vw, 1607px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1607px; --smush-placeholder-aspect-ratio: 1607\/244;\" \/><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2b f-onboarding-activation f-research-data-driven\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/research-early-success\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/research-early-success\/\" class=\"name\">Protegido: Pesquisa \u2013 Sucesso Inicial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2B, Onboarding e Ativa\u00e7\u00e3o, Pesquisa e Orienta\u00e7\u00e3o por Dados <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-1569\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-2-1-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2B, Onboarding e Ativa\u00e7\u00e3o, Pesquisa e Orienta\u00e7\u00e3o por Dados <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Protegido: Pesquisa \u2013 Sucesso Inicial<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de Produto S\u00eanior<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> Rappi<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2B \u2022 Crescimento de Parceiros<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Global (9 pa\u00edses)<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">Muitos parceiros tiveram dificuldades para atingir o status de Parceiro Priorit\u00e1rio (PP) em 30 dias, n\u00e3o conseguindo atingir os marcos de vendas devido a barreiras de processo e orienta\u00e7\u00f5es pouco claras, impactando a reten\u00e7\u00e3o de parceiros e o crescimento dos neg\u00f3cios.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">Conduziu uma pesquisa aprofundada, identificou os principais bloqueadores de convers\u00e3o e projetou estrat\u00e9gias direcionadas para otimizar a jornada de integra\u00e7\u00e3o, melhorar a orienta\u00e7\u00e3o e eliminar atritos.<\/p>\n<h2>Resultados<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Instru\u00e7\u00f5es pouco claras:<\/strong> Precisava de melhor orienta\u00e7\u00e3o.<\/li>\n<li style=\"font-size: 16px;\"><strong>Lacunas no processo:<\/strong> Faltava suporte passo a passo.<\/li>\n<li style=\"font-size: 16px;\"><strong>Recursos visuais necess\u00e1rios:<\/strong> Mudou para v\u00eddeos e \u00edcones.<\/li>\n<li style=\"font-size: 16px;\"><strong>Tratamento de erros:<\/strong> Solu\u00e7\u00e3o de problemas aprimorada.<\/li>\n<\/ul>\n<h1>METODOLOGIA<\/h1>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1468\" height=\"1052\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1.png 1468w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1-300x215.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1-1024x734.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1-768x550.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1-320x229.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-1-1360x975.png 1360w\" data-sizes=\"auto, (max-width: 1468px) 100vw, 1468px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1468px; --smush-placeholder-aspect-ratio: 1468\/1052;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Prepara\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 18px;\"><strong>Dura\u00e7\u00e3o:<\/strong> Sess\u00e3o de 30 minutos para obter respostas detalhadas sem sobrecarregar os participantes.<\/p>\n<p style=\"font-size: 18px;\"><strong>Conjunto de perguntas:<\/strong> A personaliza\u00e7\u00e3o de perguntas para parceiros e parceiros priorit\u00e1rios permite insights mais matizados e relevantes com base nas experi\u00eancias de cada grupo.<\/p>\n<p style=\"font-size: 18px;\"><strong>Recrutamento:<\/strong> O uso do WhatsApp facilita maiores taxas de resposta e engajamento.<\/p>\n<h2>Entrevistas<\/h2>\n<p style=\"font-size: 18px;\"><strong>Parceiros:<\/strong> A metodologia inclui entrevistar parceiros priorit\u00e1rios e normais para compreender as suas respectivas experi\u00eancias e desafios.<\/p>\n<p style=\"font-size: 18px;\"><strong>Distribui\u00e7\u00e3o geogr\u00e1fica:<\/strong> A inclus\u00e3o de participantes da Col\u00f4mbia, do M\u00e9xico e do Brasil d\u00e1 \u00e0 sua pesquisa uma perspectiva regional, acrescentando profundidade \u00e0 sua an\u00e1lise de diferentes mercados.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1302\" height=\"822\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/public.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/public.png 1302w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/public-300x189.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/public-1024x646.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/public-768x485.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/public-320x202.png 320w\" data-sizes=\"auto, (max-width: 1302px) 100vw, 1302px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1302px; --smush-placeholder-aspect-ratio: 1302\/822;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>DESCOBERTAS E INSIGHTS<\/h1>\n<h2>Quantidade do problema<\/h2>\n<p style=\"font-size: 18px;\">Ao comparar parceiros e parceiros priorit\u00e1rios entre pa\u00edses, descobri que os parceiros priorit\u00e1rios enfrentavam consistentemente menos problemas. Continuei a minha investiga\u00e7\u00e3o para compreender por que raz\u00e3o os parceiros priorit\u00e1rios enfrentaram menos dificuldades e tiveram um melhor desempenho global.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-2-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-3-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Feedbacks Positivos<\/h2>\n<p style=\"font-size: 18px;\">Numa outra perspectiva, ao considerar o feedback positivo, os parceiros priorit\u00e1rios tiveram uma impress\u00e3o altamente favor\u00e1vel do processo, enquanto os parceiros regulares encontraram pouco a apreciar na sua experi\u00eancia. Isso criou uma lacuna significativa entre os dois grupos. Ficou claro que as experi\u00eancias dos dois grupos eram marcadamente diferentes.<\/p>\n<h2>Principais problemas<\/h2>\n<p style=\"font-size: 18px;\">Antes de comparar os parceiros regulares e priorit\u00e1rios, descobri que os principais problemas decorriam da falta de instru\u00e7\u00f5es ou orienta\u00e7\u00e3o adequada dos utilizadores ao longo do processo. Al\u00e9m disso, enfrentaram falta de apoio, o que, combinado com dificuldades t\u00e9cnicas e experi\u00eancias de utilizador complexas, levou a problemas significativos de comunica\u00e7\u00e3o.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1432\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4.png 1432w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4-300x182.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4-1024x620.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4-768x465.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4-320x194.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/r-4-1360x823.png 1360w\" data-sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1432px; --smush-placeholder-aspect-ratio: 1432\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>1 principal problema \u2013 cita\u00e7\u00f5es de usu\u00e1rios<\/h2>\n<p>Procurando os principais detalhes do problema, podemos ver os coment\u00e1rios dos usu\u00e1rios, como a necessidade de melhor orienta\u00e7\u00e3o, suporte e experi\u00eancia do usu\u00e1rio em v\u00e1rios aspectos do processo, incluindo integra\u00e7\u00e3o, opera\u00e7\u00f5es e promo\u00e7\u00f5es. Os utilizadores enfrentam dificuldades devido \u00e0 falta de instru\u00e7\u00f5es claras e de assist\u00eancia personalizada, resultando em confus\u00e3o e falta de compreens\u00e3o em \u00e1reas-chave. Isso prejudica sua capacidade de utilizar o servi\u00e7o de maneira eficaz e atingir seus objetivos. Melhorar o suporte, a clareza e a facilidade de uso poderia melhorar significativamente a experi\u00eancia geral do usu\u00e1rio e o sucesso do empreendimento.<\/p>\n<h5>Falta de acompanhamento para orientar o restaurante<\/h5>\n<p style=\"font-size: 16px;\">\u201cNosso objetivo \u00e9 atender \u00e0 alta demanda por cozinhas diversas na zona tur\u00edstica de Cartagena, onde as op\u00e7\u00f5es de restaurantes s\u00e3o limitadas. Buscando apoio para desenvolver um projeto bem planejado, queremos evitar incertezas e garantir o sucesso do nosso empreendimento.\u201d<\/p>\n<h6><b>Poke de sushi<\/b><\/h6>\n<h5>Mesmo com suporte \u00e9 dif\u00edcil entender as coberturas<\/h5>\n<p style=\"font-size: 16px;\">\u201cFalei diretamente com ela, porque o que foi explicado eu n\u00e3o entendi. Eu tamb\u00e9m nem entendi o que a Ang\u00e9lica me contou, mas vi que outras empresas tinham essas op\u00e7\u00f5es.\u201d<\/p>\n<h6><b>Padaria Kaffy<\/b><\/h6>\n<h5>Poderia ter um consultor em todo o processo<\/h5>\n<p style=\"font-size: 16px;\">\u201cSeria bom se houvesse um consultor que o orientasse em todo o processo como tal.<\/p>\n<p style=\"font-size: 18px;\">\u2026.N\u00e3o? Pelo menos quando algu\u00e9m \u00e9 completamente novo no treinamento.\u201d<\/p>\n<h6><b>Mangas e Micheladas<\/b><\/h6>\n<h5>Qualidade do menu feito sem instru\u00e7\u00f5es<\/h5>\n<p style=\"font-size: 16px;\">\u201cAcreditamos que \u00e9 bom e atrativo, mas \u00e9 a nossa vis\u00e3o, n\u00e3o foi atrav\u00e9s de nada que as pessoas leram ou receberam informa\u00e7\u00e3o.\u201d<\/p>\n<\/p>\n<h6><b>Lelis Burger e Garage<\/b><\/h6>\n<h5>Rappi n\u00e3o possui instru\u00e7\u00f5es em v\u00eddeo para cadastro<\/h5>\n<p style=\"font-size: 16px;\">\u201cMudando do Rappi para o iFood, achei o cadastro do iFood mais intuitivo e tranquilo. As orienta\u00e7\u00f5es em v\u00eddeo do iFood facilitaram o processo, ao contr\u00e1rio do Rappi, que n\u00e3o tinha esse aux\u00edlio, causando mais dificuldade.\u201d<\/p>\n<h6><b>Iceberg Sorvete na Chapa<\/b><\/h6>\n<h5>As promo\u00e7\u00f5es podem ter um guia\/instru\u00e7\u00f5es de op\u00e7\u00f5es<\/h5>\n<p style=\"font-size: 16px;\">\u201cN\u00e3o, como eu te falei, ainda preciso me aprofundar nas promo\u00e7\u00f5es, gerenci\u00e1-las melhor, tirar o m\u00e1ximo proveito delas. Qual promo\u00e7\u00e3o pode ser mais adequada ao meu restaurante? \u00c9 neste sentido que necessito de mais informa\u00e7\u00f5es para aplicar a promo\u00e7\u00e3o mais adequada no restaurante.\u201d<\/p>\n<h6><b>Postres Dulces<\/b><\/h6>\n<h5>N\u00e3o fa\u00e7o ideia da diferen\u00e7a: Portal x Aliados<\/h5>\n<p style=\"font-size: 16px;\">\u201cNa verdade, n\u00e3o entendi muito bem. Acho que por isso fiquei um pouco confuso em poder fazer login diretamente da empresa e atrav\u00e9s de parceiros. Por intui\u00e7\u00e3o, pensei que os parceiros tinham tipo... para os clientes, tipo, tipo, vou comprar.<\/p>\n<h6><b>Iceberg Sorvete na Chapa<\/b><\/h6>\n<h5>O manual do menu n\u00e3o foi a melhor op\u00e7\u00e3o para mim<\/h5>\n<p style=\"font-size: 16px;\">\u201cN\u00e3o, est\u00e1 tudo bem\u2026 para subir, ele me deu duas op\u00e7\u00f5es, ou um t\u00e9cnico ou eu diretamente, eu disse: tenho tudo diretamente, mas n\u00e3o fa\u00e7o sozinho? Sim. Mas acho que o ideal seria que pessoas profissionais ou profundamente melhores fizessem isso.\u201d<\/p>\n<h6><b>El Pollo Villa Rosticeria<\/b><\/h6>\n<h2>Problemas por objetivo<\/h2>\n<p>Quando mudei o foco para os nossos objetivos, descobri que a disponibilidade e a qualidade do menu eram os aspectos mais problem\u00e1ticos do nosso processo, com 7 em cada 10 utilizadores a encontrar dificuldades nestas \u00e1reas.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1834\" height=\"648\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4.png 1834w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4-300x106.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4-1024x362.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4-768x271.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4-1536x543.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4-320x113.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-4-1360x481.png 1360w\" data-sizes=\"auto, (max-width: 1834px) 100vw, 1834px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1834px; --smush-placeholder-aspect-ratio: 1834\/648;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Vantagens dos parceiros priorit\u00e1rios<\/h2>\n<p>Ao explorar porque os parceiros priorit\u00e1rios t\u00eam mais vantagens, descobri que o seu tamanho e rentabilidade lhes permitiram receber apoio personalizado durante o registo, facilitando o processo. Muitos fizeram parte do programa Class da Rappi, ganhando orienta\u00e7\u00e3o e conhecimento sobre o mercado online. A familiaridade destes grandes restaurantes com as plataformas online contrasta com a dos parceiros regulares, que muitas vezes enfrentam dificuldades devido \u00e0 falta de experi\u00eancia.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1787\" height=\"708\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6.png 1787w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6-300x119.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6-1024x406.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6-768x304.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6-1536x609.png 1536w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6-320x127.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/research-6-1360x539.png 1360w\" data-sizes=\"auto, (max-width: 1787px) 100vw, 1787px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1787px; --smush-placeholder-aspect-ratio: 1787\/708;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>CONCLUS\u00c3O<\/h1>\n<h2>Por que os parceiros n\u00e3o est\u00e3o convertendo para<\/br>Parceiros priorit\u00e1rios nos primeiros 30 dias?\u200b<\/h2>\n<p>Entrevistas individuais revelaram que os utilizadores enfrentam desafios devido a orienta\u00e7\u00f5es inadequadas e instru\u00e7\u00f5es pouco claras sobre como navegar e utilizar eficazmente as plataformas. Os usu\u00e1rios tamb\u00e9m lutam com uma compreens\u00e3o limitada das funcionalidades da plataforma e consideram a experi\u00eancia geral desnecessariamente complexa.<\/p>\n<p>Para melhorar a experi\u00eancia do usu\u00e1rio, as plataformas devem fornecer orienta\u00e7\u00e3o aprimorada por meio de recursos de integra\u00e7\u00e3o abrangentes, incluindo tutoriais em v\u00eddeo, orienta\u00e7\u00f5es interativas e documenta\u00e7\u00e3o clara e estruturada. Al\u00e9m disso, as plataformas devem oferecer interfaces intuitivas e f\u00e1ceis de utilizar, com informa\u00e7\u00f5es acess\u00edveis e solu\u00e7\u00f5es simples para problemas comuns.<\/p>\n<p>Ao implementar essas mudan\u00e7as, as plataformas podem ajudar os usu\u00e1rios a compreender e interagir melhor com os recursos dispon\u00edveis, aumentando, em \u00faltima an\u00e1lise, as convers\u00f5es para parceiros priorit\u00e1rios.<\/p>\n<h1>RESULTADOS<\/h1>\n<p>Com base nas conclus\u00f5es da nossa investiga\u00e7\u00e3o, os pr\u00f3ximos passos para conceber uma solu\u00e7\u00e3o devem centrar-se na melhoria da experi\u00eancia do utilizador atrav\u00e9s de melhor orienta\u00e7\u00e3o e suporte. Isso inclui o fornecimento de instru\u00e7\u00f5es claras e passo a passo, processos guiados e tutoriais em v\u00eddeo envolventes. Al\u00e9m disso, oferecer solu\u00e7\u00f5es claras de erros e incorporar elementos visuais, como diagramas e \u00edcones, melhorar\u00e1 a compreens\u00e3o. Estas estrat\u00e9gias podem agilizar a experi\u00eancia do utilizador e facilitar a transi\u00e7\u00e3o de parceiros regulares para parceiros priorit\u00e1rios.<\/p>\n<h3>Instru\u00e7\u00f5es<br \/>precisa ser mais<br \/>claro e detalhado<\/h3>\n<h3>Inserir<br \/>instru\u00e7\u00f5es<br \/>em todas as etapas<\/h3>\n<h3>Criar<br \/>um guiado<br \/>processo<\/h3>\n<h3>Mudar<br \/>explica\u00e7\u00e3o de texto<br \/>por v\u00eddeos<\/h3>\n<h3>Mostrar<br \/>solu\u00e7\u00e3o de erro<br \/>para usu\u00e1rios<\/h3>\n<h3>Usar recursos visuais<br \/>elementos para<br \/>explique melhor<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-team-culture\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/team-building-rappi\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/team-building-rappi\/\" class=\"name\">Constru\u00e7\u00e3o de equipe<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">Equipe e colabora\u00e7\u00e3o <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-3176\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-12x12.png 12w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-6-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">Equipe e colabora\u00e7\u00e3o <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Constru\u00e7\u00e3o de equipe<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de Produto S\u00eanior<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> Rappi<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2B \u2022 Equipe de Design<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Global (9 pa\u00edses)<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">A equipe de design B2B carecia de colabora\u00e7\u00e3o e engajamento, com intera\u00e7\u00e3o, compartilhamento de habilidades ou forma\u00e7\u00e3o de equipe m\u00ednimos, resultando em fluxos de trabalho isolados e suporte limitado entre equipes.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">Implementou o Rappi Hour, uma s\u00e9rie de sess\u00f5es on-line de forma\u00e7\u00e3o de equipes para fortalecer conex\u00f5es, melhorar a colabora\u00e7\u00e3o e integrar equipes ap\u00f3s a aquisi\u00e7\u00e3o da Box Delivery.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Engajamento da equipe:<\/strong> Aumento da participa\u00e7\u00e3o<\/li>\n<li style=\"font-size: 16px;\"><strong>Colabora\u00e7\u00e3o:<\/strong> A maioria dos designers sabe a quem recorrer para obter ajuda.<\/li>\n<li style=\"font-size: 16px;\"><strong>Aumento de moral:<\/strong> Aumento da satisfa\u00e7\u00e3o da equipe.<\/li>\n<li style=\"font-size: 16px;\"><strong>Integra\u00e7\u00e3o Cultural:<\/strong> Times brasileiros e globais unificados.<\/li>\n<\/ul>\n<h1>A HIST\u00d3RIA<\/h1>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1462\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone.png 1462w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone-1024x728.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/working-alone-1360x967.png 1360w\" data-sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1462px; --smush-placeholder-aspect-ratio: 1462\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>O Desafio<\/h2>\n<p data-pm-slice=\"1 1 []\">A equipe de design da Rappi, espalhada por v\u00e1rios pa\u00edses, operava em silos. A \u00eanfase da cultura brasileira em conex\u00e3o e camaradagem estava ausente na equipe global. Essa falta de intera\u00e7\u00e3o dificultava a colabora\u00e7\u00e3o, deixava os membros da equipe se sentindo isolados e dificultava a alavancagem da expertise coletiva do grupo.<\/p>\n<h2>A Iniciativa<\/h2>\n<p>Para fortalecer as conex\u00f5es da equipe, iniciei o Rappi Hour, um programa remoto e gratuito com atividades criativas, conta\u00e7\u00e3o de hist\u00f3rias e compartilhamento de conhecimento. Quebra-gelos propositais encorajavam o compartilhamento de insights pessoais e profissionais, fomentando a colabora\u00e7\u00e3o em uma equipe distribu\u00edda.\u00a0<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1462\" height=\"1040\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour.png 1462w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour-1024x728.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/Rappi-hour-1360x967.png 1360w\" data-sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1462px; --smush-placeholder-aspect-ratio: 1462\/1040;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>CRIANDO CONEX\u00d5ES<\/h1>\n<p style=\"font-size: 18px;\">Durante uma Rappi Hour crucial, concentrei-me em integrar a equipe de design da Brazilian Box Delivery com a equipe global da Rappi. A aquisi\u00e7\u00e3o levou \u00e0 colabora\u00e7\u00e3o entre esses grupos, mas muitos membros da equipe nunca se conheceram. Para transpor a barreira do idioma, fiz uma parceria com nosso UX Writer, que forneceu tradu\u00e7\u00f5es simult\u00e2neas para facilitar a comunica\u00e7\u00e3o perfeita. As atividades inclu\u00edram:<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1041\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration.png 1463w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration-1024x729.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/box-integration-1360x968.png 1360w\" data-sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1041;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1041\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team.png 1463w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team-1024x729.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/about-team-1360x968.png 1360w\" data-sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1041;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Apresentando os membros da equipe por meio de hist\u00f3rias e compartilhamento de habilidades.<\/p>\n<\/li>\n<li>\n<p>Exerc\u00edcios colaborativos de resolu\u00e7\u00e3o de problemas para estimular o pensamento criativo.<\/p>\n<\/li>\n<li>\n<p>Discuss\u00f5es abertas sobre pr\u00e1ticas culturais e fluxos de trabalho de design.<\/p>\n<\/li>\n<\/ul>\n<p data-pm-slice=\"1 1 []\">Um memor\u00e1vel Rappi Hour foi o evento de Halloween, com um concurso de fantasias com pr\u00eamios para os tr\u00eas primeiros colocados. Com o apoio do RH, os participantes receberam cr\u00e9ditos Rappi de baixo custo para pedir comida dentro de um or\u00e7amento definido. As categorias de vota\u00e7\u00e3o inclu\u00edram as melhores, piores e mais engra\u00e7adas fantasias, adicionando divers\u00e3o e engajamento ao mesmo tempo em que fortaleciam os la\u00e7os da equipe.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1463\" height=\"1041\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume.png 1463w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume-300x213.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume-1024x729.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume-768x546.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume-18x12.png 18w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume-320x228.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2025\/01\/costume-1360x968.png 1360w\" data-sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1463px; --smush-placeholder-aspect-ratio: 1463\/1041;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h1>RESULTADOS<\/h1>\n<p><strong>1. Colabora\u00e7\u00e3o aprimorada:<\/strong> Os designers come\u00e7aram a entrar em contato uns com os outros para obter feedback e assist\u00eancia em projetos, promovendo um ambiente mais colaborativo.<\/p>\n<p><strong>2. Melhoria do moral da equipe:<\/strong> Pesquisas mostraram um aumento de 60% na satisfa\u00e7\u00e3o da equipe relacionada \u00e0s conex\u00f5es interpessoais.<\/p>\n<p><strong>3.Integra\u00e7\u00e3o cultural:<\/strong> A integra\u00e7\u00e3o das equipes da Box Delivery e da Rappi foi um sucesso, com os participantes expressando maior confian\u00e7a e familiaridade.<\/p>\n<p><strong>4. Conscientiza\u00e7\u00e3o de habilidades:<\/strong> No final do primeiro trimestre, 85% dos membros da equipe relataram saber quem abordar para desafios espec\u00edficos de design.<\/p>\n<h2><strong>Reflex\u00e3o<\/strong><\/h2>\n<p data-pm-slice=\"1 1 []\">O Rappi Hour demonstrou que mesmo iniciativas pequenas e econ\u00f4micas podem ter um impacto significativo na din\u00e2mica e produtividade da equipe. Ao abordar as causas raiz do isolamento e promover a conex\u00e3o, a iniciativa fortaleceu a equipe de design e estabeleceu as bases para o sucesso cont\u00ednuo em um ambiente de ritmo acelerado.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"box-item f-b2c f-research-data-driven\">\n\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/users-feedback-cvc\/\" class=\"hover-animated\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1.png\" class=\"attachment-cvio_680xAuto size-cvio_680xAuto wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<span class=\"info circle\">\n\t\t\t\t\t\t\t\t\t<span class=\"centrize full-width\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-center\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon fas fa-plus\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rafaelgdesign.com\/pt-br\/portfolio-archive\/users-feedback-cvc\/\" class=\"name\">Coment\u00e1rios dos usu\u00e1rios<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"category\">B2C, Pesquisa e Orientado por Dados <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"popup-1743\" class=\"popup-box mfp-fade mfp-hide\">\n\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1.png\" class=\"attachment-cvio_680x680 size-cvio_680x680 wp-post-image lazyload\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1.png 1080w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-1024x1024.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-768x768.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-320x320.png 320w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-564x564.png 564w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/BG-cover-feedbakcs-1-1000x1000.png 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"desc single-post-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"category\">B2C, Pesquisa e Orientado por Dados <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Coment\u00e1rios dos usu\u00e1rios<\/h4>\n\t\t\t\t\t\t\t\t\t<h1>INTRODU\u00c7\u00c3O<\/h1>\n<h2>Papel<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Papel:<\/strong> Designer de produto<\/li>\n<li style=\"font-size: 16px;\"><strong>Empresa:<\/strong> CVC<\/li>\n<li style=\"font-size: 16px;\"><strong>Equipe:<\/strong> B2C \u2022 Aplicativo m\u00f3vel<\/li>\n<li style=\"font-size: 16px;\"><strong>Pa\u00eds:<\/strong> Brasil<\/li>\n<\/ul>\n<h2>Desafio<\/h2>\n<p style=\"font-size: 16px;\">A equipe do APP teve dificuldades para recrutar usu\u00e1rios para pesquisa, contando com coment\u00e1rios n\u00e3o estruturados da Loja, que forneciam insights limitados e n\u00e3o confi\u00e1veis para decis\u00f5es sobre produtos.<\/p>\n<h2>Solu\u00e7\u00e3o<\/h2>\n<p style=\"font-size: 16px;\" data-pm-slice=\"1 3 []\">\nImplementou um formul\u00e1rio de feedback no aplicativo em pontos de contato importantes para capturar insights diretos do usu\u00e1rio, permitindo melhorias baseadas em dados.<\/p>\n<h2>Impacto<\/h2>\n<ul style=\"font-size: 16px; margin-left: -16px;\" data-spread=\"false\">\n<li style=\"font-size: 16px;\"><strong>Coleta de Feedback:<\/strong> Aumentou de 0% para 5%+.<\/li>\n<li style=\"font-size: 16px;\"><strong>Insights do usu\u00e1rio:<\/strong> Coletou mais de 3.000 respostas mensalmente.<\/li>\n<li style=\"font-size: 16px;\"><strong>Tomando uma decis\u00e3o:<\/strong> Forneceu dados para refinar o roteiro do produto.<\/li>\n<\/ul>\n<h1>DESCOBERTA<\/h1>\n<h2>Palavras mais comentadas nas APP Stores<\/h2>\n<p style=\"font-size: 18px;\">A solu\u00e7\u00e3o de design oferece uma op\u00e7\u00e3o qualitativa opcional, permitindo aos usu\u00e1rios fornecer coment\u00e1rios, que s\u00e3o coletados e enviados para um painel Mixpanel para an\u00e1lises e insights aprofundados. Esta op\u00e7\u00e3o qualitativa adicional melhora a nossa compreens\u00e3o das experi\u00eancias e prefer\u00eancias dos utilizadores, permitindo-nos refinar e optimizar os nossos produtos de forma mais eficaz.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1250\" height=\"868\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-1-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-1-1.png 1250w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-1-1-300x208.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-1-1-1024x711.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-1-1-768x533.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-1-1-320x222.png 320w\" data-sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1250px; --smush-placeholder-aspect-ratio: 1250\/868;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1196\" height=\"868\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-2-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-2-1.png 1196w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-2-1-300x218.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-2-1-1024x743.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-2-1-768x557.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-2-1-320x232.png 320w\" data-sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1196px; --smush-placeholder-aspect-ratio: 1196\/868;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Refer\u00eancia<\/h2>\n<p style=\"font-size: 18px;\">Em um breve per\u00edodo, passamos de aproximadamente 50 coment\u00e1rios improdutivos nas lojas Apple e Android para o recebimento de 3.000 respostas produtivas de feedback por m\u00eas (no Mixpanel). Este aumento substancial em feedback valioso desempenhou um papel fundamental na promo\u00e7\u00e3o de melhorias e no aprimoramento de nossos produtos, permitindo-nos atender melhor \u00e0s necessidades dos usu\u00e1rios e refinar nossas ofertas de maneira eficaz.<\/p>\n<h2>Coment\u00e1rios<br \/>\n<\/br>\/ pontua\u00e7\u00e3o da revis\u00e3o<\/h2>\n<p style=\"font-size: 18px;\">A solu\u00e7\u00e3o de design incorpora um recurso qualitativo opcional, permitindo aos usu\u00e1rios fornecer coment\u00e1rios. Esses coment\u00e1rios s\u00e3o sistematicamente coletados e encaminhados para um painel Mixpanel, facilitando an\u00e1lises aprofundadas e fornecendo informa\u00e7\u00f5es valiosas sobre as experi\u00eancias e prefer\u00eancias do usu\u00e1rio, melhorando nossa capacidade de refinar e otimizar nossos produtos de forma eficaz.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1272\" height=\"868\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-3.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-3.png 1272w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-3-300x205.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-3-1024x699.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-3-768x524.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-3-320x218.png 320w\" data-sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1272px; --smush-placeholder-aspect-ratio: 1272\/868;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1268\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-4.png 1268w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-4-300x205.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-4-1024x700.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-4-768x525.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/discovery-4-320x219.png 320w\" data-sizes=\"auto, (max-width: 1268px) 100vw, 1268px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1268px; --smush-placeholder-aspect-ratio: 1268\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Gatilhos para abrir<\/br><br \/>\nFormul\u00e1rios de Feedback<\/h2>\n<p style=\"font-size: 18px;\">A solu\u00e7\u00e3o de design inclui uma op\u00e7\u00e3o quantitativa, capturando pontua\u00e7\u00f5es e coment\u00e1rios marcados dos usu\u00e1rios. Esses dados s\u00e3o transferidos sistematicamente para um painel Mixpanel, permitindo an\u00e1lises e insights abrangentes. Essa abordagem aumenta nossa capacidade de compreender as prefer\u00eancias e necessidades do usu\u00e1rio, facilitando o refinamento e a otimiza\u00e7\u00e3o eficazes do produto.<\/p>\n<h1>SOLU\u00c7\u00c3O FINAL<\/h1>\n<h2>Estrutura\u200b<\/h2>\n<p style=\"font-size: 18px;\">Este fluxo de design enfatiza tanto o feedback negativo (pontua\u00e7\u00f5es 1 a 4) quanto o feedback positivo (pontua\u00e7\u00e3o 5). As tags que acompanham as avalia\u00e7\u00f5es solicitar\u00e3o que os usu\u00e1rios especifiquem o que gostaram nas avalia\u00e7\u00f5es positivas e destacar\u00e3o os principais problemas mencionados nos coment\u00e1rios da Apple e da Google Store nas avalia\u00e7\u00f5es negativas. Essa abordagem garante a coleta de insights espec\u00edficos para resolver com efic\u00e1cia os problemas de experi\u00eancia do usu\u00e1rio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1255\" height=\"862\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-1-1.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-1-1.png 1255w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-1-1-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-1-1-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-1-1-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-1-1-320x220.png 320w\" data-sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/862;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1025\" height=\"1029\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2.png 1025w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2-1020x1024.png 1020w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2-768x771.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-2-2-320x321.png 320w\" data-sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1025px; --smush-placeholder-aspect-ratio: 1025\/1029;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Solu\u00e7\u00e3o de an\u00e1lise de feedback duplo<\/h2>\n<p style=\"font-size: 18px;\">A solu\u00e7\u00e3o de design oferece op\u00e7\u00f5es quantitativas e qualitativas. Al\u00e9m de capturar pontua\u00e7\u00f5es e tags marcadas dos usu\u00e1rios, o sistema coleta coment\u00e1rios, que s\u00e3o ent\u00e3o transferidos para um painel Mixpanel para an\u00e1lises e insights abrangentes. Esta abordagem dupla garante que n\u00e3o apenas recolhamos dados num\u00e9ricos, mas tamb\u00e9m obtenhamos informa\u00e7\u00f5es valiosas a partir dos coment\u00e1rios dos utilizadores, permitindo-nos refinar e otimizar os nossos produtos de forma eficaz.<\/p>\n<h2>An\u00e1lise aprimorada de feedback do usu\u00e1rio<\/h2>\n<p style=\"font-size: 18px;\">A solu\u00e7\u00e3o de design tamb\u00e9m incorpora um recurso qualitativo opcional, permitindo aos usu\u00e1rios fazer coment\u00e1rios. Esses coment\u00e1rios s\u00e3o sistematicamente coletados e encaminhados para um painel Mixpanel, facilitando an\u00e1lises adicionais e fornecendo insights mais profundos sobre as experi\u00eancias e prefer\u00eancias do usu\u00e1rio. Esta op\u00e7\u00e3o qualitativa adicional aumenta a nossa capacidade de compreender as necessidades e prefer\u00eancias dos utilizadores, permitindo-nos refinar e optimizar os nossos produtos de forma mais eficaz.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1025\" height=\"1029\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2.png 1025w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2-300x300.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2-1020x1024.png 1020w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2-150x150.png 150w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2-768x771.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-3-2-320x321.png 320w\" data-sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1025px; --smush-placeholder-aspect-ratio: 1025\/1029;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1262\" height=\"867\" data-src=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-4.png\" alt=\"\" data-srcset=\"https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-4.png 1262w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-4-300x206.png 300w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-4-1024x703.png 1024w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-4-768x528.png 768w, https:\/\/rafaelgdesign.com\/wp-content\/uploads\/2024\/01\/design-4-320x220.png 320w\" data-sizes=\"auto, (max-width: 1262px) 100vw, 1262px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1262px; --smush-placeholder-aspect-ratio: 1262\/867;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Painel de resultados<\/h2>\n<p style=\"font-size: 18px;\">Em um curto per\u00edodo, fizemos um progresso significativo, passando de cerca de 50 coment\u00e1rios improdutivos nas lojas Apple e Android para o recebimento de 3.000 coment\u00e1rios produtivos por m\u00eas (no mixpanel). Este aumento substancial em feedback valioso tem sido fundamental para impulsionar melhorias e aprimorar nossos produtos.<\/p>\n<h1>RESULTADOS<\/h1>\n<h1>Com esta solu\u00e7\u00e3o, atingimos um marco significativo ao coletar mais de 3.000 feedbacks por m\u00eas, fornecendo \u00e0 vertical informa\u00e7\u00f5es produtivas abundantes para orientar a tomada de decis\u00f5es e a defini\u00e7\u00e3o de roteiros de forma eficaz.<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" class=\"btn hover-animated\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"circle\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnk\">\n\t\t\t\t\t\t\t\t\t\t\tVer projeto\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<div class=\"pager\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Projetos Toda a equipe e colabora\u00e7\u00e3o Pesquisa e integra\u00e7\u00e3o orientada a dados e ativa\u00e7\u00e3o Sistema de design B2C B2B Voos B2C B2C Voos B2C B2C Redesenho INTRODU\u00c7\u00c3O Fun\u00e7\u00e3o Fun\u00e7\u00e3o: Produto\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-elementor-builder.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-544","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/pages\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":20,"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/pages\/544\/revisions"}],"predecessor-version":[{"id":4100,"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/pages\/544\/revisions\/4100"}],"wp:attachment":[{"href":"https:\/\/rafaelgdesign.com\/pt-br\/wp-json\/wp\/v2\/media?parent=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}